To honour the printing-ink manufacturer’s 250th anniversary, the hubergroup used a sophisticated, graphic advertising medium: the poster.
The calendar kicks off with a January motif that takes us back to 1750, with a coloured copperplate engraving depicting the indigo extraction process, and closes out the year with a contemporary, award-winning poster created to advertise a US arts festival.
The success of posters as information media used both by businesses and institutions to “speak” to the general public began in the 18th century.
Alois Senefelder’s invention of lithography enabled the simple reproduction of coloured prints and this quickly led to the demise of the cheap and very basic bills of old and the dawn of posters, often of high artistic quality.
As advertising became an increasingly important factor in the mass society of the 20th century, advertising specialists adopted this new medium and graphic designers focused more and more on achieving maximum promotional effectiveness.