Graphic style is a profession whose service is the act of creating, shows, and develop visual communications, normally produced by commercial means and intended to communicate specific messages to specific social groups, with a clear purpose. This is the activity that makes it possible for graphically communicate ideas, realities and worths processed and synthesized in regards to kind and communication, social, cultural, financial, visual and technological. Also called visual communication design, since some associate the word figure only to the printing market, and understand that visual messages are transported through numerous media, not just print.
Provided the massive and quick growth in the exchange of info, the need for graphic designers is greater than ever, especially because of the advancement of new technologies and the have to take note of the human factors that are beyond the proficiency of engineers who develop them.
Some categories are commonly used graphic design: marketing style, editorial design, business identity design, website design, packaging style, typographic design, signs design, multimedia design, among others.
Graphic Style History
The definition of the graphic design profession is rather current, in what issues their preparation, their activities and goals. Although there is no agreement on the precise date of the birth of graphic style, some dating throughout the interwar duration. Others comprehend that begins to identify as such to the late 19th century.
Probably specific graphic interactions functions have their origin in Paleolithic cave paintings and the birth of composed language in the 3rd millennium BC. C. However the differences in working approaches and training needed auxiliary sciences are such that it is not possible to plainly identify the current graphic designer with prehistoric male, with xylograph fifteenth century or the lithographer 1890.
The diversity of opinion reflects the fact that some view as an item of graphic design and all other graphical demonstration just those that emerge as a result of the application of a model of commercial production, those visual manifestations that have been “forecasted” pondering requirements of different types: productive symbolic ergonomic contextual etc
Background A page from the Book of Kells: Folio 114, with decorated text consists of the Tunc dicit illis. An example of art and page layout of the Middle Ages.
The Book of Kells – A Bible handwritten highly shown by Irish monks in the ninth century CE-is for some a very beautiful and early example of graphic style concept. It is a graphic demonstration of excellent creative value, high quality, and that even a model for discovering how to design-for even exceeds in quality to many of the current-editorial productions, and also from a functional point of view contemporary This graphic piece responds to all needs presented the group of people who made it, nevertheless others believe that it would be graphic design product, because they understand that their style is not gotten used to the idea of current graphic design task.
The history of typography-and by transitive, also the history of the book-is closely connected to graphic style, this may be due to the fact that there are virtually no graphics styles that do not include such items graphics. Hence, when speaking about the history of graphic design, typography also cited the Trajan column, middle ages minis, Johannes Gutenberg’s printing press, the advancement of the book market, the posters Parisian Arts Motion and Crafts (Arts and Crafts), William Morris, Bauhaus, and so on. “The introduction of movable type by Johannes Gutenberg made books more affordable to produce, and facilitate their dissemination. The very first printed books (incunabula) scored the good example to the twentieth century. Graphic style of this period has actually ended up being called Old Style (especially the typefaces which these early typographers used), or Humanist, due to the predominant philosophical school of the time.
After Gutenberg, no significant changes were seen until the late nineteenth century, particularly in Britain, there was an effort to produce a clear department between the fine and applied arts.
In the 19th Century First page of the book “The Nature of Gothic” by John Ruskin, published by the Kelmscott Press. The Arts and Crafts meant to restore the middle ages art, inspiration in nature and manual labor.
Throughout the 19th century visual message design was turned over at the same time two experts: the artist or the publisher. The first was formed as an artist and the second as a craftsman, often both in the same schools of arts and crafts. For the printer as art was using accessories and selecting font styles printed in his structures. The artist saw typography as a child and paying more focus on ornamental and illustrative aspects.
Between 1891 and 1896, the William Morris Kelmscott Press released a few of the most considerable graphic items Arts and Crafts Movement (Arts and Crafts), and established a rewarding company based on the design of books of excellent stylistic improvement and selling them to the upper classes as high-end items. Morris proved that a market existed for works of graphic design, establishing the separation of design from production and the fine arts. The work of the Kelmscott Press is defined by its leisure of historical designs, particularly middle ages.
First Vanguards Poster for the Moulin Rouge in Paris. Made by Henri de Toulouse-Lautrec with color lithography in 1891. Thanks to Art Nouveau, graphic style and visual clarity acquired by the structure.
Isotype of the Bauhaus. Founded in 1919 by Walter Gropius, is considered the birthplace of the graphic design occupation.
Given Poster for Matinée. Made by Theo van Doesburg in January 1923. The totally free typeface company, reveals the spirit of the Dada movement, irrationality, for liberty and oppose the status quo and visual expressions of the time.
Corporate identity design for Lufthansa, by the Development Group 5 of the HFG Ulm. Ulm School was an inflection point in the history of design, considering that there is described the design occupation through clinical method.