Around the world, Midsommar or Solstice has been celebrated since the 12th century. As one of the most traditional pagan rituals, Midsommar celebrates the longest day in the Northern Hemisphere.
More than anywhere, the celebration is a huge part of society in the Nordic states where the short, dark days of winter are forgotten and replaced with the warm light-filled days and the fruits and harvests of summer.
In Sweden, Midsommar is a core tradition. And across the globe, Swedes celebrate by coming together to dance, share food and, of course, drinks.
Bring the party outside
Wear a flower crown
Make new friends
Fill a shaker with ice cubes. Add Absolut Vodka, lemon juice and elderflower cordial. Shake and strain into a chilled highball glass filled with ice cubes. Top up with soda water. Garnish with lime.
Guests from all over the world gathered in a three-day celebration at Midsommar by Absolut. Absolut Midsomar was a huge success, gathering hundreds of guests from over 25 countries, bringing the age-old Swedish tradition of Midsommar to a contemporary international level.
Photo credit: Roberto Chamorro