Jovan Cvijić (Loznica, 1865 – Belgrade, 1927) was the founder of modern Yugoslav geography and the first modernly educated scholar in Serbia. He was a lifelong President of the Serbian Royal Academy and a Rector of the first university in Serbia. Jovan Cvijić was also the founder of the first geographical institutions in the Balkans: the Geographic Institute and the Serbian Geographical Society.
The Memorial Museum of Jovan Cvijić is set up in the house in which the great geographer and scholar lived and worked. It is located at Kopitareva Gradina, in more than a century old cultural and historical nucleus in the very heart of the city. The house was built in 1905, after Jovan Cvijić’s drawings and in accordance with his wishes. Cvijić’s house, together with the surrounding garden noted for its beauty and rare plants, still reflects the spirit of the early 20th century.