In an effective business, the role of management is clearly distinguished from that of front-line workers. Managers develop and communicate the overall purpose and structure of the company. Managers also build a collaborative company culture and team atmosphere that makes the line between management and employees closer.
Developing Objectives and Strategies
Management must develop company objectives and strategies to achieve them. This usually involves holding strategic planning meetings annually, or even more often. Short-term and long-term company objectives provide the framework for the roles carried out within each functional division or department of the business. The objectives also help define the roles of employees within the departments. Shared objectives, or a recognized purpose for business activities, help motivate employees because they know what they are working to accomplish.
Managers also develop employees through coaching and training. Over time, successful and growing companies must increase the level of performance of employees at all levels of the organization. This responsibility falls on managers in each area. Training employees on their job duties and then offering coaching and support is an ongoing role. Periodic evaluations of employee performance allows for feedback of positive reinforcement and constructive discussion of improvements needed.
Create and Maintain Structure
Creating and maintaining structure is key to improving organizational efficiency and production. Managers develop and review organizational structure. This includes creation of an organizational chart, which outlines vertical and horizontal reporting relationships within the business. It also outlines the external interactions between company employees, business partners and customers. A structured business avoids redundancy of work, improves overall communication, and ensures maximum use of available resources, strengths, and opportunities.
Inspiring and motivating employees toward a vision is a necessary management role in a high-performing business. Effective managers develop visions and passionately communicate them with workers. Employees want to follow management that has a tangible vision of earning profit, helping communications, or developing high-quality products and services. Keeping employees in the loop through formal meetings, email newsletters and informal conversations helps create unity in pursuit of a vision.