How written communication is changing under the influence of electronic media and new contexts of use
Fr an ca P op pi • G lo ba l I nt er ac ti on s in E ng lis h as a L in gu a Fr an ca This volume investigates the changes undergone by written communication in our globalized world as English as a Lingua Franca (ELF). The latter usually functions as a language for commu- nication purposes, but also becomes a language for identification purposes. The study takes into account different web-genres: from the replication of existing genres in other media to cybergenres, whose key evolutionary force is the progressive exploitation of the new functionalities afforded by the new medium. The variety of the contexts of use has made it possible to consider different ELF-using communities of practice, whose mem- bers adopt ELF and adapt it to express individual, national and professional identities in interna- tional interactions. The analysis focuses on lexico- grammatical innovations, which inevitably change in accordance with the different contexts of use, as well as on the communicative strategies un- derpinning these changes. ISBN 978-3-0343-1276-9 Franca Poppi is Associate Professor of English Language and Translation at the University of Modena and Reggio Emilia, where she is also Director of the Master Course in Languages for Communicating in Businesses and International Organizations. She has published on various aspects of teacher-learner interaction, learner autonomy and advising in self-instruction. Her current research centers on English as an inter- national lingua franca. li168 li168 Studies in Language and CommunicationLinguistic Insights Pe te r La ng Franca...
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