What is SEO (Search Engine Optimization)?
Search Engine Optimization or SEO is the simple process of ensuring a website can be found in all major search engines for keywords and search phrases relevant to the content of the website. Simply put, there are a set of standards websites must follow to stay competitive in popular industries. Many SEO experts refer to their work as “Quality Control”, replacing negative ranking factors with positive SEO standards.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.