While many media projects have investigated the history, culture, and experiences of various American ethnic minorities, there has been much less examination of how white Americans think about and experience their whiteness and how white culture shapes our society. Most people take for granted that there is a “white” race in America, but rarely is the concept of whiteness itself investigated. What does it mean to be a “white”? Can it be genetically defined? Is it a cultural construct? A state of mind? How does one come to be deemed “white” in America and what privileges does being perceived as white bestow? The Whiteness Project is a multi-platform media project that examines both the concept of whiteness itself and how those who identify as “white” process their ethnic identity. The project’s goal is to engender debate about the role of whiteness in American society and encourage white Americans to become fully vested participants in the ongoing debate about the role of race in American society.