Word clouds / tag clouds are an effective way of visualising the main themes in a piece of text.
Here is an example word cloud for Game of Thrones (based on the introduction on Wikipedia):
It’s clear from this word cloud that Game of Thrones is a television drama by HBO, which is violent, and has been nominated for many awards.
Sumupr makes it super simple to create nice looking word clouds, like the one above.
Just paste your content into the ‘Original Content’ text box, and click ‘Find Keywords’. A list of keywords will be shown, ordered by frequency. Click on the button with the eye icon, and a word cloud will automatically be created. The keywords are sized in proportion to the frequency with which they appear in your content.
In a lot of blogging engines (e.g. Wordpress), you classify blog posts using tags and categories, which link common content together. You can use Sumupr to automatically analyse your blog post, and suggest keywords which can be used as tags and categories.
By default, Sumupr merges singular and plural words. For example, ‘car’ and ‘cars’ are merged into ‘car’.
This is important, because two middle ranking keywords which are the singular and plural forms of each other may be one of the highest ranking keywords when combined.
Sumupr should be able to match most singular and plural words, but might miss some unusual cases. If you spot any, contact us.
If you want to disable this behaviour, click on the gear icon and deselect ‘Combine singular and plural’.
When Sumupr analyses content, it removes the most common words in the English language before identifying the keywords. This is essential, otherwise the keywords would be words like ‘the’, ‘and’, and ‘a’.
Sumupr removes the top 100 lexemes, as identified by Oxford University Press. A lexeme is a group of words which share the same meaning, but applied in different contexts (e.g. past tense vs present tense). So the top 100 lexemes actually consists of far more than 100 words. By removing these lexemes, the quality of the keyword results from Sumupr is greatly improved.
If you want to include the most common words in your keyword results, click on the gear icon and deselect ‘Hide common words’.
If you’re writing a blog article / school report / anything else with a target word or character count, you can use Sumupr to give real time feedback of the word and character count as you type.
The description tag in a webpage is the first piece of copy that people will see.
This is because it’s what search engines like Google display in their search results. So getting an effective description tag can increase the number of visitors to a website.
Here is how Apple appears in Google search:
Notice how the search words appear in bold in the description - in this case I searched for ‘Apple’. The description is packed full of relevant keywords, because the bold words in the description are very eye catching on a search results page.
The HTML which determines this is the meta description tag. In the case of Apple, it is this:
<meta name="Description" content="Apple designs and creates the iPhone, iPad, Mac notebooks and desktop computers, iOS 8, OS X, iPod and iTunes, and the new Apple Watch." />
The current suggested length is 115 characters. It used to be longer, but descriptions have been getting shorter with the growth of mobile browsing.
It’s important to get the length of your description as close to this as possible. If the description is too short then an error will be flagged in Google Webmaster Tools, and the description tag will be ignored by Google, and an auto generated one will be used instead. If it’s too long, then it’ll be truncated.
Writing a summary can be difficult though. Trying to boil down a webpage into a sentence is tricky. The best approach I’ve found is to look at the most frequent words in the webpage, and string those together into a description. This results in a description which is rich in keywords. That’s what Sumupr lets you do.
Paste the content of your webpage into the ‘Original Content’ box, and click ‘Find keywords’. This will provide you with an overview of the themes of the webpage. Then use the ‘Summary’ box to write a description of the right length, using the keywords as inspiration.