An SSL certificate is a crucial piece of technology that ensures the security of your website visitors' data. It stands for Secure Socket Layer and is a digital certificate that establishes an encrypted and secure connection between the website server and the user's browser.
Whenever a user visits a website with an SSL certificate enabled, their browser establishes a secure connection with the website server, and all data exchanged between the two is encrypted. This encrypted connection ensures that any data transmitted, such as login credentials, credit card information, or personal data, cannot be intercepted by malicious actors.
SSL certificates not only secure your website but also protect your users' sensitive data, which is essential for e-commerce websites, online stores, or any site that collects personal data. Moreover, SSL certificates also improve your website's SEO rankings, as search engines tend to favor secure and encrypted connections over non-secure ones.