Kubota is a Japanese manufacturer of heavy construction equipment and tractors. He entered the market in 1890. Initially, he was engaged in the manufacture of cast products, but he changed his profile over time.
Meaning and History
What is Kubota?
Kubota Corporation is a Japanese multinational company that manufactures a wide range of products from air conditioners, hardware, and vending machines to engines, construction machinery, and agricultural machinery. In America, its products are distributed by Kubota Tractor Corporation and manufactured by Kubota’s American Manufacturing.
From its appearance to the present day, the tractor giant from Japan has changed only two logos. The designers made the original version based on the opening one by removing each letter’s bottom portion. Its story also has a small icon that complements the word part in official advertising materials and marks the products.
1969 – 2010
The first known trademark of the company dates back to 1969. It consists of the word “Kubota” without additional graphic elements. The austere lettering is in bold, sans-serif capital letters. The main color is white.
2010 – today
What does the Kubota logo mean?
The Kubota logo represents the name of this brand in an unusual design. It testifies to the uniqueness of everything that the Japanese corporation produces. And the oval symbol with a K stands for high speed and the desire for innovation because the letter is tilted forward.
Over the next 40 years, the firm changed the logo many times, making minor design adjustments. This continued until 2010 when the owners of the enterprise did not carry out a large-scale rebranding. They embraced global corporate principles, developed the Kubota Identity program, and approved a new logo.
The original trademark was created from scratch. The “Kubota” lettering has remained, but its style has changed significantly. Each letter has a lower right corner cut out. The only exception is “t,” which does not have the right side of the horizontal stroke. If you don’t pay attention to this feature, the font can be called rounded. The absence of serifs emphasizes the smoothness of the lines. The palette is also radically different: the word is colored mint green and merges with the white background.
Font and Colors of the Emblem
What does the wrench symbol mean on a Kubota tractor?
The wrench symbol lights up every time the tractor needs maintenance. This happens at certain hourly intervals corresponding to the recommended oil change frequency for this series of vehicles. To dismiss the reminder, you need to press both buttons on the dashboard simultaneously and hold them until the icon disappears.
What is the font of the Kubota logo?
The basis for the Kubota logo was around bold sans-serif typeface – probably FortuneCity or similar. Wanting to make the inscription unique, the designers erased the lower-left corner of all letters, except for “t.”
A stylish graphic element complement the lettering: directly above it is the letter “K,” placed in an oval. For the decoration of the picture, the designers chose gradient transitions of shades. This makes the image appear three-dimensional. The metallic color serves as a reminder of the company’s core business.