visceral \VIS-er-uhl\ (adjective) - 1 : Related to viscera. 2 : Instinctive, not reasoning or intellectual. 3 : Dealing with base emotions; earthy, crude.
"While Jason was not to remain to torment his legions of enemies, the visceral brand of politics he played would probably never go away."
From Medieval Latin visceralis, from Latin viscera (internal organs), plural of viscus (flesh). From the belief that viscera were the seat of emotions.