The Iconic “We Can Do It” poster of the 1940's is one of the most famous posters of the last 100 years, depicting an empowered female worker. Initially commissioned by Westinghouse Electric to motivate its own workers, the poster was claimed by the feminist movement in the 1980’s to represent the idea of women entering the workforce. The iconic image remained in the zeitgeist and the message of equality and worker empowerment is still quite relevant today in 2016.
The first woman was nominated by a major party to be president. Huge gains in women's rights were won in the Supreme Court. We're seeing the unprecedented rise of women's issues like paid leave, child care, and equal pay in national conversation. Yet while women are playing a major role in shaping national policy, still little attention is given to them and their needs, particularly working mothers and women of color.
That's why we’ve teamed up with UltraViolet--a community of over 1 million people mobilized to fight sexism and expand women's rights- to launch We Can Do It!, a new collection of designs inspired by the iconic “We Can Do It” poster of the 1940's - to celebrate modern-day workers (women and men alike) who keep the country running and rarely receive the recognition they deserve.
Proceeds from this campaign support Ultraviolet. We’re also proud to be working with AFSCME in recruiting more artists.
Your Design Should:
- Recognize and depict an under-appreciated worker in an empowered light
- Take inspiration from Rosie the Riveter
- Prominently include the text “We Can Do It!”
- Less prominently include the name of the type of worker depicted
- Be a vertically oriented, 12" by 16" RGB image at a resolution of 300dpi (3600 by 4800 pixels) that is a JPG or PNG
- Keep a safe area of at least 1" on all sides (don’t place text too close to the edge)
- Optional: Include an apparel file that is layered or includes a transparent background (AI, PSD, PNG, TIFF) (Be sure to outline any fonts used)
Your Design Should Not:
- Include urls or logos (small artist signatures are fine)
- Use copyrighted images or images that don't belong to you. All images you use should be your own, or available under a creative commons or other similar license.
Sample Worker :
- Migrant Farmworkers
- Domestic Workers (nanny, house cleaners, etc)
- Healthcare Workers (nurses, techs, etc)
- Fast Food Workers
- Municipal Workers (bus drivers, waste management, etc)
- Professional Workers (doctors, lawyers, etc)
- And many more!