To gain a PASS grade, a student must satisfactorily cover the following topics according to the Learning Outcomes mentioned above:
LO 1.1 / 1.2: Understand the importance of creative and innovative management in organisations
Organisational processes: processes for the evaluation, selection and development of ideas; ideas – value chain, inside/outside, cross-pollination, selection, development, diffusion; role of incubation; need to be systematic
Leading the case for innovation: leadership styles and behaviours – strengths, adopting appropriate style for different circumstances; theory and practice of influencing and motivating others – methods of rewarding staff for appropriate
behaviours, effecting change management, strengths and weaknesses; relationship between transformational and transactional change; decisionmaking processes and style; key stakeholders in organisations – their perceptions and motivational influences and how to influence them; different methods of communication – strengths and weaknesses in different circumstances
LO 2.1 / 2.2 / 2.3 / 2.4: Be able to support creative and innovative management processes for an organisation
Vision and mission: influence of vision and mission; indicators of organizational performance; influence of an organisational strategic plan and business plan on innovation; methods; concept that policies and procedures are supported by a culture that reinforces consistently what the organisation is about
Tools for creative and innovative solutions: theory and application of lateral thinking, visioning and problem-solving techniques; theory and use of analytical tools – SWOT (strengths, weaknesses, opportunities, threats), PESTLE (political, economic, social, technological, legal, environmental) analysis; cost-benefit analysis; decision-making processes and styles
Risks: risk analysis, risk management techniques Change models: eg IDEAL model (initiating, diagnosing, establishing, acting and learning)
LO 3.1 / 3.2 / 3.3: Be able to influence others to effect change in an organisation
Benefits and limitations of innovation: benefits – first to market, premium prices, large market share, increased shareholder return, increased employee motivation and morale, improved systems and processes; limitations – risk, investment needed, continual change; expertise in organisation, technological know-how; strategy – strengths and weaknesses
LO 4.1 / 4.2 / 4.3 / 4.4: Be able to plan to overcome barriers to implementation of creative and innovative management ideas in an organisation
Obstacles and barriers to innovation: political, bureaucratic and resource barriers, techniques for addressing them; analysis of trends; conflict resolution; culture; attitudes; the politics of working relationships; theory and practice of reward management; techniques and their applications in managing expectations; theory and application of the change/performance curve; strategy – identifying obstacles and barriers in innovation strategies
Communication strategy: identifying potential barriers and ensuring strategies for each; differentiated strategy for stakeholders; developing self-awareness of own organisational culture
Guidelines for the Assignment:
ò Use standard Arial font size 11.
ò Use 1.5-line spacing.
ò Have a 2.5-centimeter margin on the left hand side of the page and a 2-centimeter margin on the right hand side.
ò Include page number on the all the pages of the assignment.
ò Headings: use 16-point Arial Bold for first level headings, and 14-point Arial Bold for second level headings. If a third level heading is required, use 12-point Arial Bold.
ò Attach a completed Statement and Confirmation of Own Work to the front of the paper copy of your assignment.