Public health professionals often construct or contribute to written materials about health topics, materials intended for a broad audience. This webinar explains concrete strategies for writing to the public, based in the Building BRIDGES approach.
Drawing from both classical rhetoric and the New Literacy Studies, this webinar teaches ways to make your writing more effective.
• Describe the rhetorical triangle and its components, and how it can be used to analyze communication
• Identify assumptions you have about your audience and how these influence your writing
• Construct an empathy map and see how this can help focus your writing
Did you miss the first two webinars in this series? Here’s Building BRIDGES: Understanding our Position in Multi-Sector Communication (Part 1) and Building BRIDGES to Communicate with Multi-Sector Partners (Part 2) thanks to Train.org.
This program has been approved for 1.0 Category I Continuing Education Credit for CHES/MCHES by the Rutgers School of Public Health. The Rutgers School of Public Health is a certified CHES/MCHES provider by the National Commission for Health Education Credentialing, Inc.
This program has been approved for 1.0 Certified in Public Health (CPH) credit by the Region 2 Public Health Training Center. The Region 2 Public Health Training Center is a certified CPH provider by the National Board of Public Health Examiners.
This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31685, Regional Public Health Training Center Program for $3,069,880.00. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.