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PageRank is a system employed within the Google Search Engine Algorithm. It is one determinant of link popularity. In essence the Google PageRank system is created through the number and quality of sites that link to a particular web page. PageRank used to be a major factor within the Ranking Algorithm but has decreased in importance due to the scale of Pagerank buying strategies that were created by unethical search engine optimization companies
PageRank is transferred between sites in a simple fashion. The PageRank of the page that the link is on is divided by the number of links on the page. This value is then multiplied by the dampening factor, generally assumed to be 0.85. This value is the PageRank that is transferred to the link target.
Terms related to Google™ PageRank include :
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