The National Electric Lamp Association (NELA) formed in 1901 under Franklin Terry and Burton Tremaine. Much of NELA's light-bulb innovation stemmed from, and competed with, both Brush's arc light technology, and Thomas Edison's incandescent lamp technology. GE became a major stockholder in NELA as soon as 1902, and provided the former facilities of the Brush Electric Co. as a new home for NELA. GE's stake in the company become so substantial, 75%, federal courts ordered GE to dissolve the company in 1911. GE quickly absorbed NELA and successively gained ownership of NELA's new industrial complex in the suburbs, Nela Park.
The location for Nela Park was known as Panorama Heights, a place where German immigrants held vineyards prior to the parks development. Nela Park was designed by New York landscape architect Frank E. Wallis in a Georgian style. The finished product was the first ever industrial park, costing roughly $400,000 in 1913. The actual move from the old Brush Electric Co. factory on East 45th Street to Nela Park on Noble Road took nineteen hours to complete on April 18, 1913.
The business park also contained several features to appease employees including a decent cafeteria, general library, a dispensary that provided dental, nursing, and medical care, a barber shop, transportation office, ample garage parking, and a local bank branch. Nela Park also provided a range of recreational facilities such as tennis courts, baseball fields, an in-ground swimming pool, bowling alleys, and even an auditorium. Due to its reputation as a leading innovator in electrical lighting research and development, and university campus environment, it doesn't come as much of a surprise that Nela Park developed a reputation as a "University of Light."
Recently, a centenarian time capsule was unearthed. Originally sealed and buried on March 25, 1912 in front of a crowd of high-ranking employees, the capsule was concealed within a cornerstone of Marketing Building #307 for 100 years to the day before its exhumation in 2012. The capsule contained a newspaper, photos, and most notably several incandescent light bulbs, which in 1912 were a state of the art development. To the delight of the hundreds of current and former employees who witnessed the opening of the time capsule, one of the bulbs was placed on display and successfully produced light despite being stowed away for an entire century. The current President and CEO of GE Lighting took the opportunity to point out how appropriate it was that such a lamp still functioned, citing that GE's Nela Park was and is responsible for the development of quality, energy-efficient lighting products that benefit countless individuals and organizations. Another time capsule is scheduled for ceremonial burial in April of 2013 at GE's Nela Park, and it reportedly will contain "a GE Energy Smart 60-watt LED bulb that lasts over 22 years when operated 3 hours a day" among other things.