Introduction to Studying Fashion: Media & Communication
Fashion media and communication covers all communication, PR, journalism, photography, make-up and styling. This course will explore all of these subjects and how they are linked to creating an image and ultimately selling fashion.Course Objectives:To understand the context and subject of your chosen degreeTo explore the key ideas influencing the fashion industry todayTo understand how to research and how to seek new referencesTo understand how to reflect on your work, be critical and develop ideas and opinionsTo think creatively and more deeply about your chosen areaUnderstand what it means to be studying fashion at HEEach week has a focus to help understand what would be involved in studying fashion communication studies at higher education...
Taught by: Julia Robson.
Fashion media and communication covers all communication, PR, journalism, photography, make-up and styling. This course will explore all of these subjects and how they are linked to creating an image and ultimately selling fashion.
- To understand the context and subject of your chosen degree
- To explore the key ideas influencing the fashion industry today
- To understand how to research and how to seek new references
- To understand how to reflect on your work, be critical and develop ideas and opinions
- To think creatively and more deeply about your chosen area
- Understand what it means to be studying fashion at HE
Each week has a focus to help understand what would be involved in studying fashion communication studies at higher education. You will be given assignments to complete with the help of the tutor which include trend reports, a blog, a fashion shoot and creating a fashion advertising campaign and Week-by-week you will build up a creative mind-set: the culture of this course will be to get you thinking, talking, discussing, moving around and not just sitting in lectures all day.
The course will include:
- Bursting the mysterious fashion media world bubble
- Ideas and research, importance of inspiration
- Fashion media in popular culture, fashion media landscape and audiences
- Hype, marketing, advertising and branding.
- Brandism and globalism
- Academic fashion theory - fashion history – immediacy, hypermediacy and Remediation
- Girl-meets-frock: a look inside the fashion industry in 2017 from the street up. Send students out to review shops in Oxford Street.
- E-fashion: impact of online websites, blogs, tweets, e-magazines and the global fashion media community
- Writing and reporting fashion for different media
- Styling: what goes into making a fashion image
- Role of public relations
- Explaining fashion hierarchy
- Catwalk and trade shows and runway reporting
- Fashion writing – review, report, research, feature treatments
Week 1 will focus on fashion journalism where you will look at where do trends come from, referencing fashion narratives and getting to the heart of the fashion story to help your writing process.
Week 2 will focus on fashion photography, styling and make up where you will create mood boards and prepare styling for Fashion shoots in a studio and the street. (Week 2: create a fashion shoot of at least three images in groups. This should have a story angle, a title and captions; optional: include a glossy magazine-style interview about a subject matter).
Week 3 will focus on Fashion PR and marketing and you will look at examples of Social media, PR and creative direction and fashion Marketing as well as the importance of sustainability and ethics.
In the final week 4, you will summarise your learnings and focus on higher education and career opportunities where you will meet previous alumni who have studied with London College of Fashion.
IELTS level 6.0 or above if English isn’t your first language, with at least 5.5 in reading, writing, listening and speaking (please check our English Language requirements)
If you are from OUTSIDE the European Economic Area (EEA) you MUST present your passport and valid visa/proof of entry clearance to the Short Course office before the start of your course. Please note you will NOT be allowed to study, if do not present a valid visa/proof of entry clearance on the first day of the course.
If you wish to apply to a UAL BA course please note that a separate application must be made. For further details please visit the UAL Undergraduate course page http://www.arts.ac.uk/study-at-ual/apply/undergraduate/