Just Eat It is a 75-minute documentary looking at the issues of food waste and food rescue.
The film makers try to explain that as a society, we consume countless cooking shows, culinary magazines, and foodie blogs, yet many countries throw nearly half of their food in the bin.
Just Eat It looks at our systemic obsession with expiry dates, perfect produce, and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe.
The film follows the filmmakers as they dive into the issue of waste from farm, through retail, all the way to the back of their own fridge.
After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping for a six-month period, cold turkey and survive exclusively on foods that would otherwise be thrown away.
Adopting a life of freeganism, the practice of reclaiming and eating food that has been discarded, often referred to as “dumpster diving” got its start int he 1990s. Retail suppliers of food such as supermarkets and restaurants routinely throw away food in good condition. By foraging, freegans believe they are keeping edible food from adding to landfill clutter.
The debut of the film is set for April 27th at the Hot Docs Film Festival in Toronto. Watch the Just Eat It trailer below.