And here, instead of the word "play", various substitutes were used, Such as "sport", "e-spoprt", "gaming"... Nothing big, but depending on the word used, the subjects they determined the speed of cars from 31.8 miles per hour to 40.8 miles per hour. Changing one word and such a difference in perception of what people have seen. I will repeat when you missed it: changing one word in the description has caused a change in the assessment of the situation. I hope you are already thinking how to influence the perception of your products or services? But that is not all! A week after the first experiment, the investigator was asked to set of 10 questions. One of them was: "Did you notice the broken glass?" Yes, 14% of the people who encountered the first question in the first question were the word "strike" saw the glass. 32% of the people who were confronted with the word "hit" in the first question "smash" was seen by the school on the video. The problem is that there was no broken glass on the video game.
The question about glass, when the word "smash" is also asked in a large The number of people makes them see it, even though it was not there. Can you see what is happening here? The words you use evoke associations, and associations make customers see different things - or they don't see them, For example, the benefits of a purchase.