Some of the tools poets use are figurative language, rhythm, and the tone of the poem. Figuritive language refers to similes, metaphors, symbols, allusions, imagery, irony, etc.; the poet might paint a picture in your mind using figurative language. The rhythm is the flow of the poem. Take "The Highway Man" for example, it has a specific rhythm that makes your voice go up and down creating a better flow. The tone of the poem is how the words create the mood that you sense. Say a poem is happy, you will normally recite it in an elated tone. If the poem is depressing and horrible you would use a negative tone, or you wouldn’t read it at all. These tools are quintessential to make a good poem.