Our story begins with an animated opening that introduces the viewer to Read-Alee-Deed-Alee (Read) and explains that he is on a journey to a land where people love to read. We find Read at home with his friends Radiola, Belle, and Toc, Read sings about the alphabet. Read points out that by putting letters together, they form words. When they finish singing, Read heads off to see Mr. Booker at his newsstand. Mr. Booker is practicing his own special "ABCs" for making the stand a success: "a" is for all; "b" is for bright; and "c" is for clean. Extra appears with a story for Read. Read opens the paper and is introduced to the words that rhyme with "dirt" and then to a news story that uses these words. It is about two specks of dirt. The letter "a" is then substituted for the "i" in the "irt" word "dirt," forming the "art" word, "dart." Words rhyming with "dart" are introduced. The newspaper sequence ends with a song about the letter "c.” Next, Read flies off to the reading room and joins a group of children who have gathered to hear some books read: "The Dirt Party" and "If I Saw An Alligator." The books feature the sound spelling patterns "irt" and "art" and the viewer sees Read and the children enjoying the book. After the book is read, Read heads home. Along the way, he encounters signs "in the real world" which he is able to read, for example, "shirt sale" and "shopping cart.” The program concludes with Read in bed thinking about his day and all he has learned. He falls asleep, a happy and better educated young dragon.