Generation Z are those born between nineteen ninety five and two thousand and ten. This generation it has been said has an attention span of about eight seconds. Making up twenty six percent of the current population this generation is eighty four percent more likely to use social media. For business this generation has thoughts of turning hobbies into careers and spends a lot of time online however they also have been known to like doing their shopping in brick and mortar stores. The interesting thing some have found like the company Dove, is that reaching these potential customers on a social media platform increases their sales. Some may say that marketing is a matter of putting a new ad up every eight seconds to ensure this generation is getting the content and products they are looking for.
- Generation Z is roughly a fourth of the U.S. population. They are generally between the ages of seven to twenty-two.
- Generation Z prefers newer social media platforms such as Snapchat instead of Facebook.
- Physical retail stores are the preferred method of shopping instead of online for Generation Zers.
“This means that marketers who want to reach a younger audience will have to adapt their social strategy to include new networks.”