SAEL is involved in the business of Organic Farming and the mills are located in very fertile and organically rich areas in North India in the Eastern U.P. Gangetic plain, giving SAEL an opportunity to venture into the organic rice business for supplying high-end products to empowered and the more health-conscious buyers. This has also given SAEL an opportunity to venture into the packed food supply of other locally grown sugar, pulses and vegetables.
Organic Farming is a production system that sustains the health of soils, ecosystems and people by reducing or eliminating external agricultural inputs, especially synthetic ones.
There are many benefits associated with organic farming for farmers:
Can sell their produce at a higher price
They no longer need to spend on synthetic chemical fertilizers and pesticides
Healthier by not being harmed by pesticides
Brown rice is a good source of health-beneficial nutrients such as fibre, phytochemicals and essential minerals. Organic brown rice possesses more health benefits than conventionally-grown brown rice as certified organic products compared to conventional food crops contain lower levels of agricultural chemicals that may harm one’s health.