POOR INDOOR AIR QUALITY – A DRIVING FORCE FOR THE GLOBAL AIR PURIFIER MARKET
A rapid increase in air pollution is leading to deteriorating indoor air quality, causing respiratory diseases, and making consumers aware about ailments resulting from it, thereby driving the demand for air purifiers across the world. A study organized by the U.S. Environmental Protection Agency (EPA) shows that for an individual, the chances of being exposed to air pollution is almost 72% at home. This is in stark contrast to the common notion that homes are free from any kind of potentially hazardous pollutants. With the rising indoor air pollution and severity of this problem, the demand for air purification systems is on the rise.
How big a threat is indoor air pollution?
Indoor air pollution has emerged as one of the world's largest environmental problems. According to a study conducted by the Institute for Health Metrics and Evaluation (IHME), 2.6 million people, mostly women and children, lost their lives prematurely in 2016 from illnesses resulting from it. Deaths caused by air pollution are predominant in Asia and Africa. Approximately 75% of the deaths in 2016 occurred in Asia, with 22%-23% in the Middle East and Africa, and a negligible percentage across the Americas and Europe, with most of these concentrated in Latin America.
Health hazards from indoor air pollutants can be experienced right after the exposure or even, years later. Immediate health issues arising from indoor air pollution include irritation of the eyes, nose and throat, headache, dizziness, and fatigue. Such immediate effects are generally short-term and can be treated by simply eliminating the individual's exposure to the source of pollution. Long-term health effects from air pollution can show up either years after the exposure occurred, or after long or repeated periods of exposure. These effects, which include respiratory diseases, heart diseases, and cancer, can be severely detrimental, and even fatal.
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Poor indoor air quality driving the adoption of air purifiers
A number of studies conducted across the world have demonstrated an increase in morbidity and mortality rates, which are directly proportional to increasing pollution levels. However, it is indoors where people spend the most of their time. Indoors, there are other sources that cause pollution as well, some worse than the ones outdoors. Therefore, the emphasis lies in coming up with ways to clean indoor air. One way is to use an air purifier. An increase in the adoption of air purifiers equipped with HEPA-based filter systems - which held the largest share of the global market in 2018 - is being witnessed to eliminate pollutants from air indoors. Needless to say, increasing demand is expected to propel the growth of the global air purifier market, with Research on Global Markets estimating it to be at a CAGR of 5.2% till 2023.