How can we substitute sugary soft drinks with a more healthy beverage for children?
(Updated Oct 2018)
Kids are having nearly three times more sugar than the recommended daily amount every day.
— Change 4 Life
Currently in the UK, children’s tea is almost non-existent. The high amount of caffeine content in tea means that young children can’t drink without becoming largely hyperactive. Soft drinks such as Coca Cola and Pepsi are dominating the market too, and are trusted family favourites. A new beverage needs to approach the market with a healthy alternative that provides children with a refreshing taste, without cost to their health.
Soft drinks contain high amounts of sugar that are affecting children’s physical health and dental hygiene.
Excessive amounts of sugar can lead to tooth decay, type-2 diabetes, heart disease, and some cancers.
A range of four interactive decaffeinated tea packs that help children associate healthy with fun and reduce daily sugar intake.
Children aged 4–10 that would normally indulge in beverages with high sugar content.
Supermarket shelf display and unopened packs.
A small portion of the process.