By reading this koob, you will discover how to help people to make right decisions without restrictions, constraints, or pressure.
You will also discover:
That mistakes and bad decisions are common
That a nudge is a way to direct someone to change without rushing them
The basic rules to adapt nudging to each situation
That well-placed nudges are better than established rules
The benefits of nudges for society and for your wallet
Every day, you’re faced with decisions or choices. However, often you don’t have the time to give them your full attention which can lead to mistakes. A gentle incentive, or nudge, towards the right choice, can help you avoid banging your head against a wall in frustration. This is why paternalistic libertarians advocate nudging. Are you ready to discover its benefits?