Definition of market research
: research into the size, location, and makeup of a product market
First Known Use of market research
MARKET RESEARCH Defined for English Language Learners
Definition of market research for English Language Learners
: research that is done to get information about what people want to buy, why they want to buy it, etc.
Learn More about market research
Britannica.com: Encyclopedia article about market research
Seen and Heard
What made you want to look up market research? Please tell us where you read or heard it (including the quote, if possible).