You have a right to know the facts about the value of creativity.
For the creative sector to thrive, creators, consumers, rights exploiters and policymakers all need to have a full grasp of the issues behind intellectual property.
As discussed at length in earlier sections, abuses of creators’ works are encouraged by ignorance. It may be a case of using a FaceBook photo in a million-Euro advertising campaign without payment or passing a piece of writing off falsely as a product endorsement, destroying the writer’s reputation.
The concept behind copyright is so simple that a child can understand it:
“I made it: it’s mine.”
7: You need the facts: what is needed