• Smoking kills, on average, 1,200 Americans every day.
• Cigarette companies intentionally designed cigarettes with enough nicotine to create and maintain addiction
• When you smoke, nicotine really changes the brain, which is why it is so difficult.
The federal court order forced the tobacco companies to publish the advertisements; however, the tobacco industry used appeals to delay and weaken the rule for more than 11 years. The unwillingness of the industry to publish these ads becomes even more obvious when you observe them. While most cigarette ads have bright colors, attractive models and the promise of fun, these court-ordered ads almost seem designed to be ignored, simply by presenting plain text on a white background. The ads will be published five times a week for a year for a total of 260 ads. The announcements can be published from Monday to Thursday between 7 and 10 p.m. in one of the three main networks, CBS, ABC or NBC.
Western Wisconsin Working for a tobacco-free life coalition encourages anyone who smokes to talk with their doctor or take advantage of the free assistance provided in Wisconsin. Wisconsin's smoking cessation line is 800-QUITNOW.
Anyone interested in joining local efforts to help reduce tobacco use can visit the W3TFL website at www.W3TFL.org.