Producers, legislators and representatives of the three levels of government will seek to establish the denomination of origin for the avocado of Michoacan.
The denomination of origin is one of the legal protection of Industrial Property in Mexico. The authority responsible for protecting and regulating them is the Mexican Institute of Industrial Property (IMPI).
The designation protects products that have characteristics typical of a region, such as are the natural and human factors that determine their quality or peculiar characteristics.
Under the law, "Denomination of Origin is understood as the name of a geographical region of the country that serves to designate a product originating from it and whose quality and characteristics are due exclusively to its geographical environment, including natural and human factors."
Advantages and requirements for the denomination of origin
One of the most outstanding advantages that a product with this designation has is its access to the national and international markets, as it must comply with the Official Mexican Standards that guarantee its quality.
The designations of origin distinguish the national products in the global market and give them an added value, due to their prestige and distinction, which helps increase consumer preference.
In addition to the geographical criteria, producers must present a detailed description of the product (s), including its characteristics, components, form of extraction, production or processing processes, and its use in the commerce to apply for the denomination of origin. They must also present the criteria on characteristics and specifications that the product must fulfill for its production, packaging and commercialization, its different packaging modalities, and what the applicant considers appropriate.