The definition of marketing and his principal characteristics in the process of investigation of markets.
The marketing definition implies a series of processes that determines the pursuit of needs or requests of a group of consumption, and to be fulfilled on the part of the providers in the minor possible time. This type of strategies turns into schemes to be continued for a company, to obtain in return a profit or wished benefit.
It is infallible to reject the impact generates for the process itself that he needs a company to continue in accordance with the definition of marketing which reveals his real scope. This process implies the understanding of a social and administrative target since, on having defined a social term inside the same marketing definition, it is possible to distinguish clearly the mediation with a group of persons. Also the administrative concept is defined by the fact of needing basic elements that specify the above mentioned process, which are the organization, the planeación, the control and the implementation for the development itself of structured activities. Also it includes the pursuit of strategies already based on previous studies as the miscellany of marketing which acts on market segments and includes four important elements like the price, which one is fixed the value of the product in accordance with the cost of production, distribution and value estimated by the client, the product which one is any tangible or intangible item like for example a car or a health service. Inside the marketing miscellany we find the place, which defines the place where the product or service thinks to be postulated on the market. This place is considered to be the distribution channel which allows the product to come to a suitable place and the conditions needed by the client. As last element we find the promotion that is the way of showing the proper characteristics of the product and of transmitting his qualities by means of offers and of transmitting knowledge of the elaborating company of the above mentioned product.
Since it is possible to observe, the marketing definition, it implies many aspects that must be interacted between a definite group of individuals and to be transmitted in turn to a group of consumption. It is to discuss topics to proposed from persons to persons to support the idea of human dealing. To define in particular the administration space plays an important role, since it does not imply having simply ideas that revolutionize the virtues themselves of a service or final product, but there must exist a planning, organization and implementation of the above mentioned ideas to increase the possible success and to heighten the competitiveness of the company.
On having identified the satisfaction of needs and desires in a group of consumption, the marketing definition allows to differentiate between the needs which ones there are the primary conditions to be satisfied like for example a drink to satisfy the thirst or an umbrella to be protected from the rain. The desires are those measurements of specific satisfaction as there are the inclusion of a mark of a product to cover both the needs and the desires themselves.
Francisco Segura. The director.
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