- Consumers search with their location and proximity in mind
- 4 in 5 consumers use search engines to find local information.
- They search on smartphones and tablets for: store address, business hours, product availability and directions.
- Local searchers take action
- 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.
- Local searches lead to more purchases than non-local searches. 18% of local searches on a smartphone lead to a purchase within a day vs. 7% of non-local searches.
Click Here for the Study → Understanding Local Behavior
Google’s Local Search Result Pages
have moving parts
Google Maps Results are based mainly on:
- Relevance: Relevance is how well a local listing matches what someone is searching for.
- Distance: How far is each potential search result from the location term used in a search? If you don’t specify a location in your search, Google will calculate distance based on what we know about your location.
- Prominence: This describes how well-known or prominent a business can be. This is based on information we have about a business from across the web (like links, articles, and directories). Some places are more prominent in the offline world, and Google will try to reflect this online as well.