is the process of determining whether a piece of writing is positive, negative or neutral. Also known as opinion mining, Sentiment Analysis refers to the use of natural language processing, text analysis to evaluate written or spoken language and determine the sentiment polarity. Coupled with text analytics, Sentiment Analysis
reveals the customer?s opinion about topics ranging from your products and services to your location, your advertisements, or even your competitors.
Our experts can help:
- Evaluate sentiment and monitor changes over time.
- Identify feedback sources to define new targets.
- Continuously improve customer experience and competitive posi?tion.