May 24, 2010
Posted: 02:31 PM ET
By Hayden Christensen
Editors note: More than 20 million people have died of HIV/AIDS in Africa, despite the fact it is now a preventable and treatable disease. “The Lazarus Effect” campaign features dozens of celebrity artists helping to raise awareness of the value of 40 cents – the cost of antiretroviral medicine needed for people with HIV/AIDS in Africa to survive – by comparing trivial items worth the same amount (a stick of gum, a smear of lipstick, etc).
I recently went on a trip to Africa and came back with the need to get involved and help raise awareness about AIDS. I was familiar with the (RED) campaign and the remarkable work they have done and are currently doing and wanted to be a part of it. One of our initiatives is to raise AIDS awareness through “The Lazarus Effect.” This inspiring documentary airs tonight on HBO. If you miss it there, you can see it on YouTube afterwards.
“The Lazarus Effect” addresses one of the world’s worst epidemics—AIDS in Africa. It focuses on the transformative effect of antiretroviral medicine and shows us how someone who is severely suffering from AIDS can regain their health in as little as 40 days by simply taking two pills a day that only cost 40 cents. The narrative of the documentary is told from the perspective of patients and doctors who are battling AIDS in their every day life. The story that unfolds in this documentary does not focus on the devastation and despair, but on survival. It shows what the human impact of smart aid programs has been.
Just eight years ago there were only 50,000 people across the continent who could access ARV (antiretroviral) treatment as it cost over $10,000 a year. Treatment was virtually impossible since the majority of people living in Africa make less than $2 a day. At that time, AIDS was a death sentence and more than 6,000 people were dying each day from a preventable and treatable disease. Today, that number has been nearly cut in half. Thanks to the efforts of global health organizations the cost of these pills is less than $158 a year. This means that programs offering aid can afford to get them to the millions of people who are in need.
Three million people are on ARV treatment today in Africa, but there are still millions of people across the continent who don’t have access to the basic treatment needed to fight AIDS. They are dying, and the worst part is that treatment is available. This documentary shows what is possible when there is access to treatment.
I hope people watch the documentary and are inspired to help raise funds to support the incredible programs that ultimately save lives. I urge people to visit JOINRED.COM and learn how they can get involved.
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