Concurrent to the record rise of vehicles on the road was the campaign to raise the awareness of climate change. The movement has increasingly vocalized the dangers of climate change and the effects that endanger major portions of the population. Based on mathematical models, global climate may increase a few degrees by the end of the century. The result would be more volatile seasons and growing sea levels that would devastate coastal populations.
Even with clear consequences, the public has not been swayed to change their consuming habits. In frustration, the Sierra Club, a leading conservancy group, has started a new campaign aimed at consumers.
“We’re going to hand potential customers entering dealerships an envelope labelled cash rebate. As they shop around the lot, the envelope will begin getting damp and they will realize that it's actually filled with ice,” said Terry Green, President of the group.
“When they ask for an explanation, we’ll let them know that their actions have the same effect on our environment. The envelope represents Earth and our body heat is drowning it.”