- Increase vegetable and fruit intake … especially dark-green and red and orange vegetables and beans and peas.
- Consume at least half of all grains as whole grains. Increase whole-grain intake by replacing refined grains with whole grains, not just by eating more whole grains.
- Drink or eat more fat-free or low-fat milk and milk products.
- Choose a variety of protein foods, which include seafood, lean meat and poultry, eggs, beans and peas, soy products and unsalted nuts and seeds.
- Increase the amount and variety of seafood consumed by choosing seafood in place of some meat and poultry.
- Replace protein foods that are higher in solid fats with choices that are lower in solid fats and calories and/or are sources of oils.
- Use oils to replace solid fats where possible.
- Choose foods that provide more potassium, dietary fiber, calcium, and vitamin D, which are nutrients of concern in American diets.
And for specific groups: In addition to recommendations for pregnant women, it suggests that everyone over 50 "consume foods fortified with vitamin B12, such as fortified cereals, or dietary supplements." And that's probably the only mention of supplements.
Among quick sound bites, it says:
- Enjoy your food, but eat less.
- Avoid oversized portions.
- Make half your plate fruits and vegetables.
- Switch to fat-free or low-fat (1 percent) milk.
- Compare sodium in foods like soup, bread, and frozen meals – and choose the foods with lower numbers.
- Drink water instead of sugary drinks.
Agriculture Secretary Tom Vilsack and HHS Secretary Kathleen Sebelius announced the 2010 Dietary Guidelines on Jan. 31. The Congressional mandate for the guidelines was the end of last year, and a spokesman for USDA said the two agencies actually made the deadline. "The Dietary Guidelines policy document was finalized and signed-off by Secretaries Vilsack and Sebelius in December 2010.
Release of Guidelines to the public was based on selecting a time when both secretaries were available and a time when we could ensure that the DGA would not be lost in the holiday rush but would get the greatest press pick-up in time for New Year's resolutions, etc.," the spokesman told us.
"The 2010 Dietary Guidelines are being released at a time when the majority of adults and one in three children is overweight or obese, and this is a crisis that we can no longer ignore," said Vilsack. "The bottom line is that most Americans need to trim our waistlines to reduce the risk of developing diet-related chronic disease. Improving our eating habits is not only good for every individual and family, but also for our country."
In all, there were 23 "key recommendations" for the general population and six additional ones for specific population groups, such as women who are pregnant. Consumer-friendly advice and marketing tools, including a next-generation Food Pyramid, will be released by USDA and HHS in the coming months.
Source: Mintel Global New Products Database
As we said, with only a little deviation on sodium, the final document varied little from the recommendations made by the advisory committee last June. The committee, composed of 13 nutrition experts, spent the previous year reviewing the most recent scientific research on diet and health and listening to public (and industry) comments.
Even the draft was no surprise. As a result, most food & beverage processors already had reformulation projects under way before either report.
For example, Kraft will reduce the sodium across its product line by an average of 10 percent by 2012, said Richard Black, vice president of global nutrition at Kraft Foods Inc., in an IFT webcast on the subject last month. "Because we have thousands of products, it will take time to work through them all," he said.
"A food company cannot look at all foods in the diet, and so should be concerned with removing the maximum amount of sodium possible from the foods they make, which means prioritizing efforts to achieve the greatest reductions across a unique portfolio of foods," he said.
"Food processors are looking to ingredient suppliers to collaborate in customizing solutions that meet their sodium reduction targets while also meeting taste satisfaction requirements," says John Franklin, marketing manager for Cargill Salt, which markets both salts and sodium replacers. "Cargill has solutions that allow customers to deliver great-tasting products with up to 50 percent less sodium."
As for whole grains, Black gave examples of Kraft reformulation efforts that are improving that profile:
- Wheat Thins will go from 11g of whole grains to 22g.
- Honey Maid Graham Crackers from 5g to 20g.
- Triscuit already is 100 percent whole grain.
"And we believe they taste as good, but they are or will be different," he said. "The eating behavior stays the same; the product changes for the consumer. We are fundamentally changing the way [consumers] shop for foods, prepare foods and eat foods."
The Healthy Weight Commitment Foundation, of which Kraft was one of 16 founding members, has pledged to collectively cut 1 trillion calories from food products by the end of 2012 and to ratchet that up to 1.5 trillion calories eliminated by the end of 2015.
The Dietary Guidelines final report "is based on the advisory committee's report and a consideration of public and federal agency comments," the report notes.
The guidelines form the basis of nutrition education programs, federal nutrition assistance programs, such as school meals and Meals on Wheels programs for seniors, and dietary advice provided by health professionals.
Their effect on the overall American diet is slow, but past editions emphasized fiber, whole grains and fruits and vegetables and the elimination or reduction of trans fats and saturated fats. Eventually the average shopper caught on.