Is too much fresh water used to irrigate Florida lawns?
"...researchers from the University of Florida examined the perceptions of homeowners in Orange County, Florida who have automated irrigation systems and looked deeply into their water conservation knowledge and practices."
Wasting fresh water is a real concern. A recent study conducted with homeowners in central Florida found that, on average, 64 percent of the drinking water used by homes went to irrigation. In the summer months, this percentage increased to 88 percent. As the population increases, conservation of fresh water becomes increasingly important.
The Special Issue Section of the current Technology and Innovation – Journal of the National Academy of Inventors focuses on challenges to fresh water from environmental changes and from the human population.
Florida homeowners—ready and willing to comply with government agency-imposed lawn watering restrictions—want to conserve water, although many are confused about how to conserve water. At the same time, many homeowners are also required to have perfect, green lawns or risk being penalized by their Home Owner's Associations (HOAs).
What is a homeowner to do?
In a study entitled "It's Going to Take More Innovation than Technology to Increase Water Conservation Practices," researchers from the University of Florida examined the perceptions of homeowners in Orange County, Florida who have automated irrigation systems and looked deeply into their water conservation knowledge and practices.
"The purpose of [our] study was to examine the perceptions of homeowners…who have automated irrigation systems [about] the use of norms that could be employed to reduce water used for lawn care," said study co-author Liz Felter of the University of Florida.
The researchers also looked at the role of "social marketing" efforts to encourage people to conserve water, the barriers to water conservation, and how peer pressure might be involved in successfully implementing water conservation measures. They wanted to know what barriers might exist to increasing water conservation even when community- based social marketing (CBSM) was employed to encourage conservation.