Transmedia: Five Practical Tips for Multiplatform Storytelling
With readers juggling their tablets, mobile phones, laptops and more as they consume the news, journalists have an opportunity to create a new kind of story.
Transmedia storytelling means dividing chunks of a story across multiple platforms to form one cohesive narrative.
Transmedia stories often have audience engagement as a key goal. Visit the PBS Mediashift site for the 5 tips.