Using Bluegrass to Rally Around Community Plans
This is a good example of:Using popular, yet unconventional, methods to gather input on community planning
Winston Salem and Forsyth County faced an outdated plan (Legacy 2001) and the prospect of 100,000 more residents over the next 20 years. Like other communities, the city and county needed to find ways to get its citizens and business community involved in research, priority setting and community goals. The traditional planning and communications tool box (meetings, workshops) is not always the strongest messenger, so the community looked towards local talent to get the word out.
The planning committee hired local band, Kill Basa Bill’s Road Show, to perform “100,000 People” to spread the word on Winston-Salem’s comprehensive planning process.