The participants wore historically accurate uniforms, representing 15 of the regiments that suffered losses in the first day of the Battle. The soldiers did not speak, but at points throughout the day would sing the song ‘we’re here because we’re here’, which was sung in the trenches during the First World War. They handed out cards to members of the public with the name and regiment of the soldier they represented, and, where known, the age of the soldier when he died on 1 July 1916.
Each participant represented an individual soldier who was killed on that day. The work is partly inspired by tales of sightings during and after the First World War by people who believed they had seen a dead loved one.
The daylong work ran from 7am to 7pm and covered the width and breadth of the UK, from Shetland to Plymouth. Sites they visited included shopping centres, train stations, beaches, car parks and high streets – taking the memorial to contemporary Britain and bringing an intervention into people’s daily lives where it was least expected.