Dry and irritable skin
Atopic Dermatitis is a chronic skin disease that is on the increase, particularly in the Western world. It predominantly affects babies and children – as many as 10-20% of children globally – but between 2-5% of adults are also affected. Sufferers have constantly dry, irritable skin which is prone to infection and inflammation. Although there is no known cure, regular skin care - alone or in combination with medical treatments - can alleviate much of the discomfort.