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Food flavors and colorings are commonly used to enhance the natural properties of chemical substances found in foods. Food colorings may be used to make foods look more appealing, while food flavorings are added to enhance existing flavor or add new flavor to otherwise bland products.
The flavor of what we eat and drink is not a static attribute but one which is in dynamic equilibrium, capable of change depending on many factors. In raw materials of both animal and plant origin, it changes during growth and maturation and further during post-mortem or post-harvest handling and preparation for market.