The Coca-Cola Company unveiled today a new plastic bottle made partially from plants. The PlantBottle™ is fully recyclable, has a lower reliance on a non-renewable resource, and reduces carbon emissions compared with petroleum-based PET plastic bottles. The new bottle is made from a blend of petroleum-based materials and up to 30% plant-based materials.
The PlantBottle is currently made through an innovative process that turns sugar cane and molasses, a byproduct of sugar production, into a key component for PET plastic. Coca-Cola is also exploring the use of other plant materials for future generations of the PlantBottle. Manufacturing the new plastic bottle is more environmentally efficient as well. A life-cycle analysis conducted by Imperial College of London indicates the PlantBottle reduces carbon emissions by up to 25% compared with petroleum-based PET.
Another advantage to the "PlantBottle™" is that, unlike other plant-based plastics, it can be processed through existing manufacturing and recycling facilities without contaminating traditional PET. So, the material in the PlantBottle can be used, recycled, and reused again and again.
Coca-Cola North America will pilot the PlantBottle with Dasani and sparkling brands in select markets later this year and with vitaminwater in 2010. The innovative bottles will be identified through on-package messages and in-store point of sale displays. Web-based communications will also highlight the bottles' environmental benefits.
"The Coca-Cola Company is a company with the power to transform the marketplace, and the introduction of the PlantBottle is yet another great example of their leadership on environmental issues," says Carter Roberts, president and CEO of World Wildlife Fund, U.S. "We are pleased to be working with Coke to tackle sustainability issues and drive innovations like this through their supply chain, the broader industry and the world."
"The PlantBottle is a significant development in sustainable packaging innovation," says Muhtar Kent, chairman and CEO of The Coca-Cola Company. "It builds on our legacy of environmental ingenuity and sets the course for us to realize our vision to eventually introduce bottles made with materials that are 100% recyclable and renewable."
The Coca-Cola Company - the first company to introduce a beverage bottle made with recycled plastic - has been focused on ensuring the sustainability of its packaging for decades. It has put resources behind creating packaging that is recyclable and investing in recycling infrastructure to ensure that its packages are collected, recycled, and re-used. Earlier this year, the Company opened the world's largest plastic bottle-to-bottle recycling plant in Spartanburg, S.C. The plant will produce approximately 100 million pounds of recycled PET plastic for reuse each year - the equivalent of nearly 2 billion 20-ounce Coca-Cola bottles. These efforts are all focused on helping "close the loop" on packaging use and produce truly sustainable packages for consumers. For more, visit www.thecoca-colacompany.com.