If you are thinking of running for office, having an effective social media campaign strategy is a must. Whether we like it or not, social media plays a big part in today’s politics and having a strong online presence is an essential part of any campaign.
Facebook has announced some new steps to protect the US election. The goal of these steps is to limit voter misinformation and reduce the risk of post-election confusion.
The 2016 and 2018 elections have shown us how important digital advertising is. Despite this, campaigns are still not fully utilizing the digital tools that are available to them.
Every political campaign should have a digital strategy. Social media is a great place to build a community, engage with your existing community, and get people to take action.
Facebook is a powerful tool for political campaigns as it enables you to reach a broad audience directly where they spend time. 69% of US adults use Facebook and 74% of users are on the platform daily.
The spread of COVID-19 requires political campaigns to re-think their daily operations and communications strategies. The psychological effects of the pandemic will be long-lasting and could impact people’s willingness to open their doors to canvassers and attend in person meetings.