Why Go Green?
Spend some time watching TV, reading the newspaper, or surfing the internet, and you will be exposed to some kind of “green” based message these days. Some of the message about topics involving green, sustainability, eco-friendly, etc. may even be almost subliminal to a point, but they are there. Case in point, one of my teenage boys recently had a school assignment to watch two hours of television on the topic of his choosing and keep track of the number and type of “green” based message observed during that time. Like many teenage boys, he opted for Monday night football. Thinking that might not be the best choice, I was very surprised to learn that he had seen no less than 14 commercials with messages tied to a green topic. The messages ranged from eco-friendly vehicles (which was the largest number of instances), to “eco-friendly” companies advertising their products. such as Simple Green cleaner.
So what is driving the movement towards green sustainability? Rather than go into a long and drawn out explanation, this excerpt from the Go Green Initiative sums it up in a single paragraph:
According to the U.S. Census Bureau, the earth’s population is growing exponentially. In 1800, the world population was recorded at just over 1 billion people; 2 billion by 1922; and over 6 billion by the year 2000. By 2050, it is estimated that the population will expand to over 9 billion people. That means that if the world’s natural resources were evenly distributed, people in 2050 will only have 25% of the resources per capita that people in 1950 had. At the pace that the world is on, there simply won’t be enough resources available for the future.
According to a 2011 study at MIT, nearly 52% of individual consumers worldwide have implemented at least 1 eco-friendly change in their lives. That same study reported that 72% of worldwide businesses had an interest in “going green”, but less than 28% had implemented any green or eco-friendly changes.
Now that we’ve established the why for the green movement, let’s talk about this site. The purpose of www.businessgoesgreen.com is to provide useful information focused on:
- Green resources for businesses
- Federal and state sustainability programs
- Reviews of eco-friendly business related products
- News and information targeting the green initiative