With rare exceptions, the women who were clients of A. &
L. Tirocchi did not work, but they did not lead idle lives.
As members of prominent families, they were expected to be active
socially, and to do some degree of charitable work. They entertained
often and traveled frequently, often following seasonal patterns
to winter or summer resorts. The women also actively participated
in a variety of clubs and, in the earliest decades of the twentieth
century at least, paid regular visits to each other as part of an
established social regimen.
A woman who was leading this busy life could easily change clothes
several times a day. Clothing for a shopping outing differed from
clothing for visiting. The ritual of afternoon visiting required
afternoon gowns, with matching hats and accessories. The hostess
receiving guests would also be beautifully attired, minus the hat
and gloves. At-home dresses when guests were not expected could
be more casual. If a woman went out for a social club function,
such as a tea or a book review, she wore another type of elaborate
gown, as she would if she had a luncheon date. However, if she were
going to do charitable work, she could "dress down," although
this always still meant dress, hat, and gloves.
In the evening, a woman wore her fanciest dress for entertaining
at home, going to a dinner party, or going out to the theater or
opera hall. These gowns were even more complex in design and richer
in fabric and trim. No expense was spared for these dresses. Because
they were the most distinctive, these dresses also had the shortest
life span. A woman could wear them one year or two at most, then
she would have them re-made to refresh the design and make it appear
to be a brand-new gown. This was as commonly done then as todays
custom of mixing and matching separate pieces of clothing to achieve
new fashion looks. Women also needed different wardrobes for travelling,
especially to different climates.
A diary of one of the Tirocchi clients found at the Rhode Island
Historical Society reveals that in 1926, the year she became a customer,
she went to dinner parties every evening in early January, at the
homes of various friends. Later in the winter social season, she
attended dinner dances, birthday parties, luncheons at the Providence
Art Club, Bridge Club, Junior League meetings, theater parties,
the movies, and had friends to dinner and card games. All these
activities required special clothing. In addition, she served on
the board of the Providence Lying-In Hospital (a maternity hospital),
attending many meetings annually, each of which demanded a different
In the early 1900s, women wore tightly fitting corsets, over which
they layered a corset cover and several petticoats before they put
on their outer clothing, which often also consisted of several layers
of silk or satin or other luxurious fabric. These gowns were custom
made so that they hugged a womans corseted form and flattered
her figure. The skirts were full and rustled with yards of fabric,
supported by yards of petticoats underneath. Women worked with their
dressmakers to choose designs, and to combine fabric with ribbons,
buttons, bows, beads, and feathers.
These encasing clothes restricted a womans movement. However,
many women were beginning to play sports during their leisure time.
Women took up golf and tennis, even softball, and needed clothes
that would allow freer movement for these activities. Knitted jersey
fabrics and newer designs that allowed women to swing their arms
and run without becoming entangled in their clothes came on the
scene as "sporting clothes." Women still wore skirts,
blouses, and jackets, but were not as restrained by them.
By the time A. & L. Tirocchi was operating in downtown
Providence, new fashions were sweeping into America from Europe,
dresses that fit the body more naturally and did not require corsets.
Women, especially young women, were happy to discard their corsets
in favor of this more comfortable clothing. Dresses became slimmer,
without the multitude of petticoats, and hemlines gradually rose.
By the 1920s, the chemise came into vogue, with no waistline and
a very shortened hemline. The Tirocchi clients still chose expensive
fabrics for these newer designs, but they were free from the layered
clothing of previous decades.
>> read on about The
Clients' Relationships to Madame Tirocchi