new

Get trending papers in your email inbox!

Subscribe

Daily Papers

byAK and the research community

Jan 27

CharacterBox: Evaluating the Role-Playing Capabilities of LLMs in Text-Based Virtual Worlds

Role-playing is a crucial capability of Large Language Models (LLMs), enabling a wide range of practical applications, including intelligent non-player characters, digital twins, and emotional companions. Evaluating this capability in LLMs is challenging due to the complex dynamics involved in role-playing, such as maintaining character fidelity throughout a storyline and navigating open-ended narratives without a definitive ground truth. Current evaluation methods, which primarily focus on question-answering or conversational snapshots, fall short of adequately capturing the nuanced character traits and behaviors essential for authentic role-playing. In this paper, we propose CharacterBox, which is a simulation sandbox designed to generate situational fine-grained character behavior trajectories. These behavior trajectories enable a more comprehensive and in-depth evaluation of role-playing capabilities. CharacterBox consists of two main components: the character agent and the narrator agent. The character agent, grounded in psychological and behavioral science, exhibits human-like behaviors, while the narrator agent coordinates interactions between character agents and environmental changes. Additionally, we introduce two trajectory-based methods that leverage CharacterBox to enhance LLM performance. To reduce costs and facilitate the adoption of CharacterBox by public communities, we fine-tune two smaller models, CharacterNR and CharacterRM, as substitutes for GPT API calls, and demonstrate their competitive performance compared to advanced GPT APIs.

  • 8 authors
·
Dec 7, 2024

Open Character Training: Shaping the Persona of AI Assistants through Constitutional AI

The character of the "AI assistant" persona generated by modern chatbot large language models influences both surface-level behavior and apparent values, beliefs, and ethics. These all affect interaction quality, perceived intelligence, and alignment with both developer and user intentions. The shaping of this persona, known as character training, is a critical component of industry post-training, yet remains effectively unstudied in the academic literature. We introduce the first open implementation of character training, leveraging Constitutional AI and a new data pipeline using synthetic introspective data to shape the assistant persona in a more effective and controlled manner than alternatives such as constraining system prompts or activation steering. Specifically, we fine-tune three popular open-weights models using 11 example personas, such as humorous, deeply caring, or even malevolent. To track the effects of our approach, we introduce a method which analyzes revealed preferences, uncovering clear and holistic changes in character. We find these changes are more robust to adversarial prompting than the above two alternatives, while also leading to more coherent and realistic generations. Finally, we demonstrate this fine-tuning has little to no effect on general capabilities as measured by common benchmarks. We describe and open-source our full post-training method, the implementation of which can be found at https://github.com/maiush/OpenCharacterTraining.

  • 4 authors
·
Nov 3, 2025

Too Good to be Bad: On the Failure of LLMs to Role-Play Villains

Large Language Models (LLMs) are increasingly tasked with creative generation, including the simulation of fictional characters. However, their ability to portray non-prosocial, antagonistic personas remains largely unexamined. We hypothesize that the safety alignment of modern LLMs creates a fundamental conflict with the task of authentically role-playing morally ambiguous or villainous characters. To investigate this, we introduce the Moral RolePlay benchmark, a new dataset featuring a four-level moral alignment scale and a balanced test set for rigorous evaluation. We task state-of-the-art LLMs with role-playing characters from moral paragons to pure villains. Our large-scale evaluation reveals a consistent, monotonic decline in role-playing fidelity as character morality decreases. We find that models struggle most with traits directly antithetical to safety principles, such as ``Deceitful'' and ``Manipulative'', often substituting nuanced malevolence with superficial aggression. Furthermore, we demonstrate that general chatbot proficiency is a poor predictor of villain role-playing ability, with highly safety-aligned models performing particularly poorly. Our work provides the first systematic evidence of this critical limitation, highlighting a key tension between model safety and creative fidelity. Our benchmark and findings pave the way for developing more nuanced, context-aware alignment methods.

tencent Tencent
·
Nov 6, 2025 7

The Assistant Axis: Situating and Stabilizing the Default Persona of Language Models

Large language models can represent a variety of personas but typically default to a helpful Assistant identity cultivated during post-training. We investigate the structure of the space of model personas by extracting activation directions corresponding to diverse character archetypes. Across several different models, we find that the leading component of this persona space is an "Assistant Axis," which captures the extent to which a model is operating in its default Assistant mode. Steering towards the Assistant direction reinforces helpful and harmless behavior; steering away increases the model's tendency to identify as other entities. Moreover, steering away with more extreme values often induces a mystical, theatrical speaking style. We find this axis is also present in pre-trained models, where it primarily promotes helpful human archetypes like consultants and coaches and inhibits spiritual ones. Measuring deviations along the Assistant Axis predicts "persona drift," a phenomenon where models slip into exhibiting harmful or bizarre behaviors that are uncharacteristic of their typical persona. We find that persona drift is often driven by conversations demanding meta-reflection on the model's processes or featuring emotionally vulnerable users. We show that restricting activations to a fixed region along the Assistant Axis can stabilize model behavior in these scenarios -- and also in the face of adversarial persona-based jailbreaks. Our results suggest that post-training steers models toward a particular region of persona space but only loosely tethers them to it, motivating work on training and steering strategies that more deeply anchor models to a coherent persona.

  • 5 authors
·
Jan 15 2

The Personality Illusion: Revealing Dissociation Between Self-Reports & Behavior in LLMs

Personality traits have long been studied as predictors of human behavior. Recent advances in Large Language Models (LLMs) suggest similar patterns may emerge in artificial systems, with advanced LLMs displaying consistent behavioral tendencies resembling human traits like agreeableness and self-regulation. Understanding these patterns is crucial, yet prior work primarily relied on simplified self-reports and heuristic prompting, with little behavioral validation. In this study, we systematically characterize LLM personality across three dimensions: (1) the dynamic emergence and evolution of trait profiles throughout training stages; (2) the predictive validity of self-reported traits in behavioral tasks; and (3) the impact of targeted interventions, such as persona injection, on both self-reports and behavior. Our findings reveal that instructional alignment (e.g., RLHF, instruction tuning) significantly stabilizes trait expression and strengthens trait correlations in ways that mirror human data. However, these self-reported traits do not reliably predict behavior, and observed associations often diverge from human patterns. While persona injection successfully steers self-reports in the intended direction, it exerts little or inconsistent effect on actual behavior. By distinguishing surface-level trait expression from behavioral consistency, our findings challenge assumptions about LLM personality and underscore the need for deeper evaluation in alignment and interpretability.

  • 7 authors
·
Sep 3, 2025

PersonaEval: Are LLM Evaluators Human Enough to Judge Role-Play?

Current role-play studies often rely on unvalidated LLM-as-a-judge paradigms, which may fail to reflect how humans perceive role fidelity. A key prerequisite for human-aligned evaluation is role identification, the ability to recognize who is speaking based on dialogue context. We argue that any meaningful judgment of role-playing quality (how well a character is played) fundamentally depends on first correctly attributing words and actions to the correct persona (who is speaking). We present PersonaEval, the first benchmark designed to test whether LLM evaluators can reliably identify human roles. PersonaEval uses human-authored dialogues from novels, scripts, and video transcripts, challenging models to determine the correct persona according to the conversation context. Our experiments, including a human study, show that even the best-performing LLMs reach only around 69% accuracy, well below the level needed for reliable evaluation. In contrast, human participants perform near ceiling with 90.8% accuracy, highlighting that current LLM evaluators are still not human enough to effectively judge role-play scenarios. To better understand this gap, we examine training-time adaptation and test-time compute, suggesting that reliable evaluation requires more than task-specific tuning, but depends on strong, human-like reasoning abilities in LLM evaluators. We release our benchmark at https://github.com/maple-zhou/PersonaEval.

  • 5 authors
·
Aug 6, 2025

Orca: Enhancing Role-Playing Abilities of Large Language Models by Integrating Personality Traits

Large language models has catalyzed the development of personalized dialogue systems, numerous role-playing conversational agents have emerged. While previous research predominantly focused on enhancing the model's capability to follow instructions by designing character profiles, neglecting the psychological factors that drive human conversations. In this paper, we propose Orca, a framework for data processing and training LLMs of custom characters by integrating personality traits. Orca comprises four stages: (1) Personality traits inferring, leverage LLMs to infer user's BigFive personality trait reports and scores. (2) Data Augment, simulate user's profile, background story, and psychological activities. (3) Dataset construction, personality-conditioned instruction prompting (PCIP) to stimulate LLMs. (4) Modeling and Training, personality-conditioned instruction tuning (PTIT and PSIT), using the generated data to enhance existing open-source LLMs. We introduce OrcaBench, the first benchmark for evaluating the quality of content generated by LLMs on social platforms across multiple scales. Our experiments demonstrate that our proposed model achieves superior performance on this benchmark, demonstrating its excellence and effectiveness in perceiving personality traits that significantly improve role-playing abilities. Our Code is available at https://github.com/Aipura/Orca.

  • 1 authors
·
Nov 15, 2024

Beyond One World: Benchmarking Super Heros in Role-Playing Across Multiversal Contexts

Large language models (LLMs) are increasingly used as role-playing agents, yet their capacity to faithfully and consistently portray version-specific characters -- for example, superheroes across comic and cinematic universes -- remains underexplored. Superhero canons such as Marvel and DC provide a rich testbed: decades of storytelling yield multiple incarnations of the same character with distinct histories, values, and moral codes. To study this problem, we introduce Beyond One World, a benchmark for character-grounded roleplay spanning 30 iconic heroes and 90 canon-specific versions. The benchmark comprises two tasks: (i) Canon Events, which probes factual recall of pivotal life stages, and (ii) Moral Dilemmas, which confronts models with ethically charged scenarios. We score responses for canonical accuracy and reasoning fidelity under a framework that separates internal deliberation ("thinking") from outward decisions ("acting"). We further propose Think-Act Matching, a metric that quantifies alignment between reasons and actions and serves as a proxy for model trustworthiness. Experiments across reasoning- and non-reasoning-oriented models yield three findings: (1) chain-of-thought prompting improves narrative coherence in weaker models but can reduce canonical accuracy in stronger ones; (2) cross-version generalization within a character remains a major obstacle; and (3) models often excel at either thinking or acting, but rarely both. Beyond One World exposes critical gaps in multiversal consistency and reasoning alignment, offering a challenging evaluation for role-playing LLMs.

Character-lab Character-lab
·
Oct 16, 2025 3

Higher-Order Binding of Language Model Virtual Personas: a Study on Approximating Political Partisan Misperceptions

Large language models (LLMs) are increasingly capable of simulating human behavior, offering cost-effective ways to estimate user responses during the early phases of survey design. While previous studies have examined whether models can reflect individual opinions or attitudes, we argue that a higher-order binding of virtual personas requires successfully approximating not only the opinions of a user as an identified member of a group, but also the nuanced ways in which that user perceives and evaluates those outside the group. In particular, faithfully simulating how humans perceive different social groups is critical for applying LLMs to various political science studies, including timely topics on polarization dynamics, inter-group conflict, and democratic backsliding. To this end, we propose a novel methodology for constructing virtual personas with synthetic user ``backstories" generated as extended, multi-turn interview transcripts. Our generated backstories are longer, rich in detail, and consistent in authentically describing a singular individual, compared to previous methods. We show that virtual personas conditioned on our backstories closely replicate human response distributions (up to an 87\% improvement as measured by Wasserstein Distance) and produce effect sizes that closely match those observed in the original studies. Altogether, our work extends the applicability of LLMs beyond estimating individual self-opinions, enabling their use in a broader range of human studies.

  • 6 authors
·
Apr 15, 2025

ALOHA: Artificial Learning of Human Attributes for Dialogue Agents

For conversational AI and virtual assistants to communicate with humans in a realistic way, they must exhibit human characteristics such as expression of emotion and personality. Current attempts toward constructing human-like dialogue agents have presented significant difficulties. We propose Human Level Attributes (HLAs) based on tropes as the basis of a method for learning dialogue agents that can imitate the personalities of fictional characters. Tropes are characteristics of fictional personalities that are observed recurrently and determined by viewers' impressions. By combining detailed HLA data with dialogue data for specific characters, we present a dataset, HLA-Chat, that models character profiles and gives dialogue agents the ability to learn characters' language styles through their HLAs. We then introduce a three-component system, ALOHA (which stands for Artificial Learning of Human Attributes), that combines character space mapping, character community detection, and language style retrieval to build a character (or personality) specific language model. Our preliminary experiments demonstrate that two variations of ALOHA, combined with our proposed dataset, can outperform baseline models at identifying the correct dialogue responses of chosen target characters, and are stable regardless of the character's identity, the genre of the show, and the context of the dialogue.

  • 6 authors
·
Oct 18, 2019

CharacterChat: Learning towards Conversational AI with Personalized Social Support

In our modern, fast-paced, and interconnected world, the importance of mental well-being has grown into a matter of great urgency. However, traditional methods such as Emotional Support Conversations (ESC) face challenges in effectively addressing a diverse range of individual personalities. In response, we introduce the Social Support Conversation (S2Conv) framework. It comprises a series of support agents and the interpersonal matching mechanism, linking individuals with persona-compatible virtual supporters. Utilizing persona decomposition based on the MBTI (Myers-Briggs Type Indicator), we have created the MBTI-1024 Bank, a group that of virtual characters with distinct profiles. Through improved role-playing prompts with behavior preset and dynamic memory, we facilitate the development of the MBTI-S2Conv dataset, which contains conversations between the characters in the MBTI-1024 Bank. Building upon these foundations, we present CharacterChat, a comprehensive S2Conv system, which includes a conversational model driven by personas and memories, along with an interpersonal matching plugin model that dispatches the optimal supporters from the MBTI-1024 Bank for individuals with specific personas. Empirical results indicate the remarkable efficacy of CharacterChat in providing personalized social support and highlight the substantial advantages derived from interpersonal matching. The source code is available in https://github.com/morecry/CharacterChat.

  • 8 authors
·
Aug 20, 2023

RMTBench: Benchmarking LLMs Through Multi-Turn User-Centric Role-Playing

Recent advancements in Large Language Models (LLMs) have shown outstanding potential for role-playing applications. Evaluating these capabilities is becoming crucial yet remains challenging. Existing benchmarks mostly adopt a character-centric approach, simplify user-character interactions to isolated Q&A tasks, and fail to reflect real-world applications. To address this limitation, we introduce RMTBench, a comprehensive user-centric bilingual role-playing benchmark featuring 80 diverse characters and over 8,000 dialogue rounds. RMTBench includes custom characters with detailed backgrounds and abstract characters defined by simple traits, enabling evaluation across various user scenarios. Our benchmark constructs dialogues based on explicit user motivations rather than character descriptions, ensuring alignment with practical user applications. Furthermore, we construct an authentic multi-turn dialogue simulation mechanism. With carefully selected evaluation dimensions and LLM-based scoring, this mechanism captures the complex intention of conversations between the user and the character. By shifting focus from character background to user intention fulfillment, RMTBench bridges the gap between academic evaluation and practical deployment requirements, offering a more effective framework for assessing role-playing capabilities in LLMs. All code and datasets will be released soon.

  • 13 authors
·
Jul 27, 2025

PRODIGy: a PROfile-based DIalogue Generation dataset

Providing dialogue agents with a profile representation can improve their consistency and coherence, leading to better conversations. However, current profile-based dialogue datasets for training such agents contain either explicit profile representations that are simple and dialogue-specific, or implicit representations that are difficult to collect. In this work, we propose a unified framework in which we bring together both standard and more sophisticated profile representations by creating a new resource where each dialogue is aligned with all possible speaker representations such as communication style, biographies, and personality. This framework allows to test several baselines built using generative language models with several profile configurations. The automatic evaluation shows that profile-based models have better generalisation capabilities than models trained on dialogues only, both in-domain and cross-domain settings. These results are consistent for fine-tuned models and instruction-based LLMs. Additionally, human evaluation demonstrates a clear preference for generations consistent with both profile and context. Finally, to account for possible privacy concerns, all experiments are done under two configurations: inter-character and intra-character. In the former, the LM stores the information about the character in its internal representation, while in the latter, the LM does not retain any personal information but uses it only at inference time.

  • 3 authors
·
Nov 9, 2023

MIRACLE: Towards Personalized Dialogue Generation with Latent-Space Multiple Personal Attribute Control

Personalized dialogue systems aim to endow the chatbot agent with more anthropomorphic traits for human-like interactions. Previous approaches have explored explicitly user profile modeling using text descriptions, implicit derivation of user embeddings, or utilizing handicraft prompts for ChatGPT-like models. However, textual personas are limited in describing multi-faceted attributes (e.g., language style, inner character nuances), implicit embedding suffers from personality sparsity, and handicraft prompts lack fine-grained and stable controllability. Hence, these approaches may struggle with complex personalized dialogue generation tasks that require generating controllable responses with multiple personal attributes. To this end, we propose \textsc{Miracle}, a novel personalized dialogue generation method through MultIple PeRsonal Attributes Control within Latent-Space Energy-based Models. ttributes Control within Latent-Space Energy-based Models. Specifically, our approach first disentangles complex personality into multi-faceted attributes. Subsequently, we employ a conditional variational auto-encoder to align with the dense personalized responses within a latent joint attribute space. We have also tailored a dedicated energy function and customized the ordinary differential equations sampling method to offer flexible attribute composition and precise attribute control. Extensive experiments demonstrate that Miracle outperforms several strong baselines in terms of personality controllability and response generation quality. Our dataset and code are available at https://github.com/LZY-the-boys/MIRACLE

  • 6 authors
·
Oct 22, 2023

SAC: A Framework for Measuring and Inducing Personality Traits in LLMs with Dynamic Intensity Control

Large language models (LLMs) have gained significant traction across a wide range of fields in recent years. There is also a growing expectation for them to display human-like personalities during interactions. To meet this expectation, numerous studies have proposed methods for modelling LLM personalities through psychometric evaluations. However, most existing models face two major limitations: they rely on the Big Five (OCEAN) framework, which only provides coarse personality dimensions, and they lack mechanisms for controlling trait intensity. In this paper, we address this gap by extending the Machine Personality Inventory (MPI), which originally used the Big Five model, to incorporate the 16 Personality Factor (16PF) model, allowing expressive control over sixteen distinct traits. We also developed a structured framework known as Specific Attribute Control (SAC) for evaluating and dynamically inducing trait intensity in LLMs. Our method introduces adjective-based semantic anchoring to guide trait intensity expression and leverages behavioural questions across five intensity factors: Frequency, Depth, Threshold, Effort, and Willingness. Through experimentation, we find that modelling intensity as a continuous spectrum yields substantially more consistent and controllable personality expression compared to binary trait toggling. Moreover, we observe that changes in target trait intensity systematically influence closely related traits in psychologically coherent directions, suggesting that LLMs internalize multi-dimensional personality structures rather than treating traits in isolation. Our work opens new pathways for controlled and nuanced human-machine interactions in domains such as healthcare, education, and interviewing processes, bringing us one step closer to truly human-like social machines.

  • 5 authors
·
Jun 26, 2025

SPeCtrum: A Grounded Framework for Multidimensional Identity Representation in LLM-Based Agent

Existing methods for simulating individual identities often oversimplify human complexity, which may lead to incomplete or flattened representations. To address this, we introduce SPeCtrum, a grounded framework for constructing authentic LLM agent personas by incorporating an individual's multidimensional self-concept. SPeCtrum integrates three core components: Social Identity (S), Personal Identity (P), and Personal Life Context (C), each contributing distinct yet interconnected aspects of identity. To evaluate SPeCtrum's effectiveness in identity representation, we conducted automated and human evaluations. Automated evaluations using popular drama characters showed that Personal Life Context (C)-derived from short essays on preferences and daily routines-modeled characters' identities more effectively than Social Identity (S) and Personal Identity (P) alone and performed comparably to the full SPC combination. In contrast, human evaluations involving real-world individuals found that the full SPC combination provided a more comprehensive self-concept representation than C alone. Our findings suggest that while C alone may suffice for basic identity simulation, integrating S, P, and C enhances the authenticity and accuracy of real-world identity representation. Overall, SPeCtrum offers a structured approach for simulating individuals in LLM agents, enabling more personalized human-AI interactions and improving the realism of simulation-based behavioral studies.

  • 11 authors
·
Feb 12, 2025

DraftRec: Personalized Draft Recommendation for Winning in Multi-Player Online Battle Arena Games

This paper presents a personalized character recommendation system for Multiplayer Online Battle Arena (MOBA) games which are considered as one of the most popular online video game genres around the world. When playing MOBA games, players go through a draft stage, where they alternately select a virtual character to play. When drafting, players select characters by not only considering their character preferences, but also the synergy and competence of their team's character combination. However, the complexity of drafting induces difficulties for beginners to choose the appropriate characters based on the characters of their team while considering their own champion preferences. To alleviate this problem, we propose DraftRec, a novel hierarchical model which recommends characters by considering each player's champion preferences and the interaction between the players. DraftRec consists of two networks: the player network and the match network. The player network captures the individual player's champion preference, and the match network integrates the complex relationship between the players and their respective champions. We train and evaluate our model from a manually collected 280,000 matches of League of Legends and a publicly available 50,000 matches of Dota2. Empirically, our method achieved state-of-the-art performance in character recommendation and match outcome prediction task. Furthermore, a comprehensive user survey confirms that DraftRec provides convincing and satisfying recommendations. Our code and dataset are available at https://github.com/dojeon-ai/DraftRec.

  • 5 authors
·
Apr 27, 2022

DeceptionBench: A Comprehensive Benchmark for AI Deception Behaviors in Real-world Scenarios

Despite the remarkable advances of Large Language Models (LLMs) across diverse cognitive tasks, the rapid enhancement of these capabilities also introduces emergent deceptive behaviors that may induce severe risks in high-stakes deployments. More critically, the characterization of deception across realistic real-world scenarios remains underexplored. To bridge this gap, we establish DeceptionBench, the first benchmark that systematically evaluates how deceptive tendencies manifest across different societal domains, what their intrinsic behavioral patterns are, and how extrinsic factors affect them. Specifically, on the static count, the benchmark encompasses 150 meticulously designed scenarios in five domains, i.e., Economy, Healthcare, Education, Social Interaction, and Entertainment, with over 1,000 samples, providing sufficient empirical foundations for deception analysis. On the intrinsic dimension, we explore whether models exhibit self-interested egoistic tendencies or sycophantic behaviors that prioritize user appeasement. On the extrinsic dimension, we investigate how contextual factors modulate deceptive outputs under neutral conditions, reward-based incentivization, and coercive pressures. Moreover, we incorporate sustained multi-turn interaction loops to construct a more realistic simulation of real-world feedback dynamics. Extensive experiments across LLMs and Large Reasoning Models (LRMs) reveal critical vulnerabilities, particularly amplified deception under reinforcement dynamics, demonstrating that current models lack robust resistance to manipulative contextual cues and the urgent need for advanced safeguards against various deception behaviors. Code and resources are publicly available at https://github.com/Aries-iai/DeceptionBench.

  • 6 authors
·
Oct 17, 2025

EvolvTrip: Enhancing Literary Character Understanding with Temporal Theory-of-Mind Graphs

A compelling portrayal of characters is essential to the success of narrative writing. For readers, appreciating a character's traits requires the ability to infer their evolving beliefs, desires, and intentions over the course of a complex storyline, a cognitive skill known as Theory-of-Mind (ToM). Performing ToM reasoning in prolonged narratives requires readers to integrate historical context with current narrative information, a task at which humans excel but Large Language Models (LLMs) often struggle. To systematically evaluate LLMs' ToM reasoning capability in long narratives, we construct LitCharToM, a benchmark of character-centric questions across four ToM dimensions from classic literature. Further, we introduce EvolvTrip, a perspective-aware temporal knowledge graph that tracks psychological development throughout narratives. Our experiments demonstrate that EvolvTrip consistently enhances performance of LLMs across varying scales, even in challenging extended-context scenarios. EvolvTrip proves to be particularly valuable for smaller models, partially bridging the performance gap with larger LLMs and showing great compatibility with lengthy narratives. Our findings highlight the importance of explicit representation of temporal character mental states in narrative comprehension and offer a foundation for more sophisticated character understanding. Our data and code are publicly available at https://github.com/Bernard-Yang/EvolvTrip.

  • 6 authors
·
Jun 16, 2025

Hi Sheldon! Creating Deep Personalized Characters from TV Shows

Imagine an interesting multimodal interactive scenario that you can see, hear, and chat with an AI-generated digital character, who is capable of behaving like Sheldon from The Big Bang Theory, as a DEEP copy from appearance to personality. Towards this fantastic multimodal chatting scenario, we propose a novel task, named Deep Personalized Character Creation (DPCC): creating multimodal chat personalized characters from multimodal data such as TV shows. Specifically, given a single- or multi-modality input (text, audio, video), the goal of DPCC is to generate a multi-modality (text, audio, video) response, which should be well-matched the personality of a specific character such as Sheldon, and of high quality as well. To support this novel task, we further collect a character centric multimodal dialogue dataset, named Deep Personalized Character Dataset (DPCD), from TV shows. DPCD contains character-specific multimodal dialogue data of ~10k utterances and ~6 hours of audio/video per character, which is around 10 times larger compared to existing related datasets.On DPCD, we present a baseline method for the DPCC task and create 5 Deep personalized digital Characters (DeepCharacters) from Big Bang TV Shows. We conduct both subjective and objective experiments to evaluate the multimodal response from DeepCharacters in terms of characterization and quality. The results demonstrates that, on our collected DPCD dataset, the proposed baseline can create personalized digital characters for generating multimodal response.Our collected DPCD dataset, the code of data collection and our baseline will be published soon.

  • 7 authors
·
Apr 8, 2023

LikeBench: Evaluating Subjective Likability in LLMs for Personalization

A personalized LLM should remember user facts, apply them correctly, and adapt over time to provide responses that the user prefers. Existing LLM personalization benchmarks are largely centered on two axes: accurately recalling user information and accurately applying remembered information in downstream tasks. We argue that a third axis, likability, is both subjective and central to user experience, yet under-measured by current benchmarks. To measure likability holistically, we introduce LikeBench, a multi-session, dynamic evaluation framework that measures likability across multiple dimensions by how much an LLM can adapt over time to a user's preferences to provide more likable responses. In LikeBench, the LLMs engage in conversation with a simulated user and learn preferences only from the ongoing dialogue. As the interaction unfolds, models try to adapt to responses, and after each turn, they are evaluated for likability across seven dimensions by the same simulated user. To the best of our knowledge, we are the first to decompose likability into multiple diagnostic metrics: emotional adaptation, formality matching, knowledge adaptation, reference understanding, conversation length fit, humor fit, and callback, which makes it easier to pinpoint where a model falls short. To make the simulated user more realistic and discriminative, LikeBench uses fine-grained, psychologically grounded descriptive personas rather than the coarse high/low trait rating based personas used in prior work. Our benchmark shows that strong memory performance does not guarantee high likability: DeepSeek R1, with lower memory accuracy (86%, 17 facts/profile), outperformed Qwen3 by 28% on likability score despite Qwen3's higher memory accuracy (93%, 43 facts/profile). Even SOTA models like GPT-5 adapt well in short exchanges but show only limited robustness in longer, noisier interactions.

amazon Amazon
·
Dec 15, 2025 2

Pushing on Personality Detection from Verbal Behavior: A Transformer Meets Text Contours of Psycholinguistic Features

Research at the intersection of personality psychology, computer science, and linguistics has recently focused increasingly on modeling and predicting personality from language use. We report two major improvements in predicting personality traits from text data: (1) to our knowledge, the most comprehensive set of theory-based psycholinguistic features and (2) hybrid models that integrate a pre-trained Transformer Language Model BERT and Bidirectional Long Short-Term Memory (BLSTM) networks trained on within-text distributions ('text contours') of psycholinguistic features. We experiment with BLSTM models (with and without Attention) and with two techniques for applying pre-trained language representations from the transformer model - 'feature-based' and 'fine-tuning'. We evaluate the performance of the models we built on two benchmark datasets that target the two dominant theoretical models of personality: the Big Five Essay dataset and the MBTI Kaggle dataset. Our results are encouraging as our models outperform existing work on the same datasets. More specifically, our models achieve improvement in classification accuracy by 2.9% on the Essay dataset and 8.28% on the Kaggle MBTI dataset. In addition, we perform ablation experiments to quantify the impact of different categories of psycholinguistic features in the respective personality prediction models.

  • 4 authors
·
Apr 10, 2022

TrustJudge: Inconsistencies of LLM-as-a-Judge and How to Alleviate Them

The adoption of Large Language Models (LLMs) as automated evaluators (LLM-as-a-judge) has revealed critical inconsistencies in current evaluation frameworks. We identify two fundamental types of inconsistencies: (1) Score-Comparison Inconsistency, where lower-rated responses outperform higher-scored ones in pairwise comparisons, and (2) Pairwise Transitivity Inconsistency, manifested through circular preference chains (A>B>C>A) and equivalence contradictions (A=B=C\neq A). We argue that these issues come from information loss in discrete rating systems and ambiguous tie judgments during pairwise evaluation. We propose TrustJudge, a probabilistic framework that addresses these limitations through two key innovations: 1) distribution-sensitive scoring that computes continuous expectations from discrete rating probabilities, preserving information entropy for more precise scoring, and 2) likelihood-aware aggregation that resolves transitivity violations using bidirectional preference probabilities or perplexity. We also formalize the theoretical limitations of current LLM-as-a-judge frameworks and demonstrate how TrustJudge's components overcome them. When evaluated with Llama-3.1-70B-Instruct as judge using our dataset, TrustJudge reduces Score-Comparison inconsistency by 8.43% (from 23.32% to 14.89%) and Pairwise Transitivity inconsistency by 10.82% (from 15.22% to 4.40%), while maintaining higher evaluation accuracy. Our work provides the first systematic analysis of evaluation framework inconsistencies in LLM-as-a-judge paradigms, offering both theoretical insights and practical solutions for reliable automated assessment. The framework demonstrates consistent improvements across various model architectures and scales, enabling more trustworthy LLM evaluation without requiring additional training or human annotations. The codes can be found at https://github.com/TrustJudge/TrustJudge.

  • 14 authors
·
Sep 25, 2025 2

LLMs vs. Chinese Anime Enthusiasts: A Comparative Study on Emotionally Supportive Role-Playing

Large Language Models (LLMs) have demonstrated impressive capabilities in role-playing conversations and providing emotional support as separate research directions. However, there remains a significant research gap in combining these capabilities to enable emotionally supportive interactions with virtual characters. To address this research gap, we focus on anime characters as a case study because of their well-defined personalities and large fan bases. This choice enables us to effectively evaluate how well LLMs can provide emotional support while maintaining specific character traits. We introduce ChatAnime, the first Emotionally Supportive Role-Playing (ESRP) dataset. We first thoughtfully select 20 top-tier characters from popular anime communities and design 60 emotion-centric real-world scenario questions. Then, we execute a nationwide selection process to identify 40 Chinese anime enthusiasts with profound knowledge of specific characters and extensive experience in role-playing. Next, we systematically collect two rounds of dialogue data from 10 LLMs and these 40 Chinese anime enthusiasts. To evaluate the ESRP performance of LLMs, we design a user experience-oriented evaluation system featuring 9 fine-grained metrics across three dimensions: basic dialogue, role-playing and emotional support, along with an overall metric for response diversity. In total, the dataset comprises 2,400 human-written and 24,000 LLM-generated answers, supported by over 132,000 human annotations. Experimental results show that top-performing LLMs surpass human fans in role-playing and emotional support, while humans still lead in response diversity. We hope this work can provide valuable resources and insights for future research on optimizing LLMs in ESRP. Our datasets are available at https://github.com/LanlanQiu/ChatAnime.

  • 4 authors
·
Aug 8, 2025

The Geometry of Persona: Disentangling Personality from Reasoning in Large Language Models

Background: The deployment of personalized Large Language Models (LLMs) is currently constrained by the stability-plasticity dilemma. Prevailing alignment methods, such as Supervised Fine-Tuning (SFT), rely on stochastic weight updates that often incur an "alignment tax" -- degrading general reasoning capabilities. Methods: We propose the Soul Engine, a framework based on the Linear Representation Hypothesis, which posits that personality traits exist as orthogonal linear subspaces. We introduce SoulBench, a dataset constructed via dynamic contextual sampling. Using a dual-head architecture on a frozen Qwen-2.5 base, we extract disentangled personality vectors without modifying the backbone weights. Results: Our experiments demonstrate three breakthroughs. First, High-Precision Profiling: The model achieves a Mean Squared Error (MSE) of 0.011 against psychological ground truth. Second, Geometric Orthogonality: T-SNE visualization confirms that personality manifolds are distinct and continuous, allowing for "Zero-Shot Personality Injection" that maintains original model intelligence. Third, Deterministic Steering: We achieve robust control over behavior via vector arithmetic, validated through extensive ablation studies. Conclusion: This work challenges the necessity of fine-tuning for personalization. By transitioning from probabilistic prompting to deterministic latent intervention, we provide a mathematically rigorous foundation for safe, controllable AI personalization.

  • 1 authors
·
Dec 7, 2025

WebDevJudge: Evaluating (M)LLMs as Critiques for Web Development Quality

The paradigm of LLM-as-a-judge is emerging as a scalable and efficient alternative to human evaluation, demonstrating strong performance on well-defined tasks. However, its reliability in open-ended tasks with dynamic environments and complex interactions remains unexplored. To bridge the gap, we introduce WebDevJudge, a systematic benchmark for assessing LLM-as-a-judge performance in web development, with support for both non-interactive evaluation based on static observations and continuous interactive evaluation with a dynamic web environment. WebDevJudge comprises human preference labels over paired web implementations, annotated with structured and query-grounded rubrics to ensure high-quality ground truth. Using this benchmark, we comprehensively evaluate various evaluators, including LLMs, MLLMs, and agentic workflows. We systematically investigate the impact of different paradigms and guidance mechanisms. Our experiments reveal a significant gap between LLM judges and human experts. In-depth analysis indicates this gap stems from fundamental model limitations, including failures in recognizing functional equivalence, verifying task feasibility, and mitigating bias. Overall, WebDevJudge presents a significant challenge to LLM-as-a-judge, offering insights to guide future research toward developing more reliable and capable automated evaluators for complicated scenarios. Code and data are available at https://github.com/lcy2723/WebDevJudge.

  • 8 authors
·
Oct 21, 2025

PersonaFuse: A Personality Activation-Driven Framework for Enhancing Human-LLM Interactions

Recent advancements in Large Language Models (LLMs) demonstrate remarkable capabilities across various fields. These developments have led to more direct communication between humans and LLMs in various situations, such as social companionship and psychological support. However, LLMs often exhibit limitations in emotional perception and social competence during real-world conversations. These limitations partly originate from their inability to adapt their communication style and emotional expression to different social and task contexts. In this work, we introduce PersonaFuse, a novel LLM post-training framework that enables LLMs to adapt and express different personalities for varying situations. Inspired by Trait Activation Theory and the Big Five personality model, PersonaFuse employs a Mixture-of-Expert architecture that combines persona adapters with a dynamic routing network, enabling contextual trait expression. Experimental results show that PersonaFuse substantially outperforms baseline models across multiple dimensions of social-emotional intelligence. Importantly, these gains are achieved without sacrificing general reasoning ability or model safety, which remain common limitations of direct prompting and supervised fine-tuning approaches. PersonaFuse also delivers consistent improvements in downstream human-centered applications, such as mental health counseling and review-based customer service. Finally, human preference evaluations against leading LLMs, including GPT-4o and DeepSeek, demonstrate that PersonaFuse achieves competitive response quality despite its comparatively smaller model size. These findings demonstrate that PersonaFuse~offers a theoretically grounded and practical approach for developing social-emotional enhanced LLMs, marking a significant advancement toward more human-centric AI systems.

  • 3 authors
·
Sep 8, 2025

Do LLMs Have Distinct and Consistent Personality? TRAIT: Personality Testset designed for LLMs with Psychometrics

The idea of personality in descriptive psychology, traditionally defined through observable behavior, has now been extended to Large Language Models (LLMs) to better understand their behavior. This raises a question: do LLMs exhibit distinct and consistent personality traits, similar to humans? Existing self-assessment personality tests, while applicable, lack the necessary validity and reliability for precise personality measurements. To address this, we introduce TRAIT, a new tool consisting of 8K multi-choice questions designed to assess the personality of LLMs with validity and reliability. TRAIT is built on the psychometrically validated human questionnaire, Big Five Inventory (BFI) and Short Dark Triad (SD-3), enhanced with the ATOMIC10X knowledge graph for testing personality in a variety of real scenarios. TRAIT overcomes the reliability and validity issues when measuring personality of LLM with self-assessment, showing the highest scores across three metrics: refusal rate, prompt sensitivity, and option order sensitivity. It reveals notable insights into personality of LLM: 1) LLMs exhibit distinct and consistent personality, which is highly influenced by their training data (i.e., data used for alignment tuning), and 2) current prompting techniques have limited effectiveness in eliciting certain traits, such as high psychopathy or low conscientiousness, suggesting the need for further research in this direction.

  • 12 authors
·
Jun 20, 2024

TextPixs: Glyph-Conditioned Diffusion with Character-Aware Attention and OCR-Guided Supervision

The modern text-to-image diffusion models boom has opened a new era in digital content production as it has proven the previously unseen ability to produce photorealistic and stylistically diverse imagery based on the semantics of natural-language descriptions. However, the consistent disadvantage of these models is that they cannot generate readable, meaningful, and correctly spelled text in generated images, which significantly limits the use of practical purposes like advertising, learning, and creative design. This paper introduces a new framework, namely Glyph-Conditioned Diffusion with Character-Aware Attention (GCDA), using which a typical diffusion backbone is extended by three well-designed modules. To begin with, the model has a dual-stream text encoder that encodes both semantic contextual information and explicit glyph representations, resulting in a character-aware representation of the input text that is rich in nature. Second, an attention mechanism that is aware of the character is proposed with a new attention segregation loss that aims to limit the attention distribution of each character independently in order to avoid distortion artifacts. Lastly, GCDA has an OCR-in-the-loop fine-tuning phase, where a full text perceptual loss, directly optimises models to be legible and accurately spell. Large scale experiments to benchmark datasets, such as MARIO-10M and T2I-CompBench, reveal that GCDA sets a new state-of-the-art on all metrics, with better character based metrics on text rendering (Character Error Rate: 0.08 vs 0.21 for the previous best; Word Error Rate: 0.15 vs 0.25), human perception, and comparable image synthesis quality on high-fidelity (FID: 14.3).

  • 6 authors
·
Jul 8, 2025

Eliciting Personality Traits in Large Language Models

Large Language Models (LLMs) are increasingly being utilized by both candidates and employers in the recruitment context. However, with this comes numerous ethical concerns, particularly related to the lack of transparency in these "black-box" models. Although previous studies have sought to increase the transparency of these models by investigating the personality traits of LLMs, many of the previous studies have provided them with personality assessments to complete. On the other hand, this study seeks to obtain a better understanding of such models by examining their output variations based on different input prompts. Specifically, we use a novel elicitation approach using prompts derived from common interview questions, as well as prompts designed to elicit particular Big Five personality traits to examine whether the models were susceptible to trait-activation like humans are, to measure their personality based on the language used in their outputs. To do so, we repeatedly prompted multiple LMs with different parameter sizes, including Llama-2, Falcon, Mistral, Bloom, GPT, OPT, and XLNet (base and fine tuned versions) and examined their personality using classifiers trained on the myPersonality dataset. Our results reveal that, generally, all LLMs demonstrate high openness and low extraversion. However, whereas LMs with fewer parameters exhibit similar behaviour in personality traits, newer and LMs with more parameters exhibit a broader range of personality traits, with increased agreeableness, emotional stability, and openness. Furthermore, a greater number of parameters is positively associated with openness and conscientiousness. Moreover, fine-tuned models exhibit minor modulations in their personality traits, contingent on the dataset. Implications and directions for future research are discussed.

  • 4 authors
·
Feb 13, 2024

PsyPlay: Personality-Infused Role-Playing Conversational Agents

The current research on Role-Playing Conversational Agents (RPCAs) with Large Language Models (LLMs) primarily focuses on imitating specific speaking styles and utilizing character backgrounds, neglecting the depiction of deeper personality traits.~In this study, we introduce personality-infused role-playing for LLM agents, which encourages agents to accurately portray their designated personality traits during dialogues. We then propose PsyPlay, a dialogue generation framework that facilitates the expression of rich personalities among multiple LLM agents. Specifically, PsyPlay enables agents to assume roles with distinct personality traits and engage in discussions centered around specific topics, consistently exhibiting their designated personality traits throughout the interactions. Validation on generated dialogue data demonstrates that PsyPlay can accurately portray the intended personality traits, achieving an overall success rate of 80.31% on GPT-3.5. Notably, we observe that LLMs aligned with positive values are more successful in portraying positive personality roles compared to negative ones. Moreover, we construct a dialogue corpus for personality-infused role-playing, called PsyPlay-Bench. The corpus, which consists of 4745 instances of correctly portrayed dialogues using PsyPlay, aims to further facilitate research in personalized role-playing and dialogue personality detection.

  • 5 authors
·
Feb 6, 2025 1

SimpleToM: Exposing the Gap between Explicit ToM Inference and Implicit ToM Application in LLMs

While prior work has explored whether large language models (LLMs) possess a "theory of mind" (ToM) - the ability to attribute mental states to oneself and others - there has been little work testing whether LLMs can implicitly apply such knowledge to predict behavior, or to judge whether an observed behavior is rational. Such skills are critical for appropriate interaction in social environments. We create a new dataset, SimpleTom, containing concise, diverse stories (e.g., "The can of Pringles has moldy chips in it. Mary picks up the can in the supermarket and walks to the cashier."), each with three questions that test different degrees of ToM reasoning, asking models to predict (a) mental state ("Is Mary aware of the mold?"), (b) behavior ("Will Mary pay for the chips or report the mold?"), and (c) judgment ("Mary paid for the chips. Was that reasonable?"). To our knowledge, SimpleToM is the first dataset to systematically explore downstream reasoning requiring knowledge of mental states in realistic scenarios. Our experimental results are intriguing: While most models can reliably predict mental state on our dataset (a), they often fail to correctly predict the behavior (b), and fare even worse at judging whether given behaviors are reasonable (c), despite being correctly aware of the protagonist's mental state should make such secondary predictions obvious. We further show that we can help models do better at (b) and (c) via interventions such as reminding the model of its earlier mental state answer and mental-state-specific chain-of-thought prompting, raising the action prediction accuracies (e.g., from 49.5% to 93.5% for GPT-4o) and judgment accuracies (e.g., from 15.3% to 94.7% in GPT-4o). While this shows that models can be coaxed to perform well, it requires task-specific interventions, and the natural model performances remain low, a cautionary tale for LLM deployment.

  • 7 authors
·
Oct 17, 2024

Personality Alignment of Large Language Models

Current methods for aligning large language models (LLMs) typically aim to reflect general human values and behaviors, but they often fail to capture the unique characteristics and preferences of individual users. To address this gap, we introduce the concept of Personality Alignment. This approach tailors LLMs' responses and decisions to match the specific preferences of individual users or closely related groups. Inspired by psychometrics, we created the Personality Alignment with Personality Inventories (PAPI) dataset, which includes data from 300,000 real subjects, each providing behavioral preferences based on the Big Five Personality Factors. This dataset allows us to quantitatively evaluate the extent to which LLMs can align with each subject's behavioral patterns. Recognizing the challenges of personality alignments: such as limited personal data, diverse preferences, and scalability requirements: we developed an activation intervention optimization method. This method enhances LLMs' ability to efficiently align with individual behavioral preferences using minimal data and computational resources. Remarkably, our method, PAS, achieves superior performance while requiring only 1/5 of the optimization time compared to DPO, offering practical value for personality alignment. Our work paves the way for future AI systems to make decisions and reason in truly personality ways, enhancing the relevance and meaning of AI interactions for each user and advancing human-centered artificial intelligence.The code has released in https://github.com/zhu-minjun/PAlign.

  • 3 authors
·
Aug 21, 2024

RoleEval: A Bilingual Role Evaluation Benchmark for Large Language Models

The rapid evolution of large language models (LLMs) necessitates effective benchmarks for evaluating their role knowledge, which is essential for establishing connections with the real world and providing more immersive interactions. This paper introduces RoleEval, a bilingual benchmark designed to assess the memorization, utilization, and reasoning capabilities of role knowledge. RoleEval comprises RoleEval-Global (including internationally recognized characters) and RoleEval-Chinese (including characters popular in China), with 6,000 Chinese-English parallel multiple-choice questions focusing on 300 influential people and fictional characters drawn from a variety of domains including celebrities, anime, comics, movies, TV series, games, and fiction. These questions cover basic knowledge and multi-hop reasoning abilities, aiming to systematically probe various aspects such as personal information, relationships, abilities, and experiences of the characters. To maintain high standards, we perform a hybrid quality check process combining automatic and human verification, ensuring that the questions are diverse, challenging, and discriminative. Our extensive evaluations of RoleEval across various open-source and proprietary large language models, under both the zero- and few-shot settings, reveal insightful findings. Notably, while GPT-4 outperforms other models on RoleEval-Global, Chinese LLMs excel on RoleEval-Chinese, highlighting significant knowledge distribution differences. We expect that RoleEval will highlight the significance of assessing role knowledge for foundation models across various languages and cultural settings.

  • 3 authors
·
Dec 26, 2023

From Persona to Personalization: A Survey on Role-Playing Language Agents

Recent advancements in large language models (LLMs) have significantly boosted the rise of Role-Playing Language Agents (RPLAs), i.e., specialized AI systems designed to simulate assigned personas. By harnessing multiple advanced abilities of LLMs, including in-context learning, instruction following, and social intelligence, RPLAs achieve a remarkable sense of human likeness and vivid role-playing performance. RPLAs can mimic a wide range of personas, ranging from historical figures and fictional characters to real-life individuals. Consequently, they have catalyzed numerous AI applications, such as emotional companions, interactive video games, personalized assistants and copilots, and digital clones. In this paper, we conduct a comprehensive survey of this field, illustrating the evolution and recent progress in RPLAs integrating with cutting-edge LLM technologies. We categorize personas into three types: 1) Demographic Persona, which leverages statistical stereotypes; 2) Character Persona, focused on well-established figures; and 3) Individualized Persona, customized through ongoing user interactions for personalized services. We begin by presenting a comprehensive overview of current methodologies for RPLAs, followed by the details for each persona type, covering corresponding data sourcing, agent construction, and evaluation. Afterward, we discuss the fundamental risks, existing limitations, and future prospects of RPLAs. Additionally, we provide a brief review of RPLAs in AI applications, which reflects practical user demands that shape and drive RPLA research. Through this work, we aim to establish a clear taxonomy of RPLA research and applications, and facilitate future research in this critical and ever-evolving field, and pave the way for a future where humans and RPLAs coexist in harmony.

  • 18 authors
·
Apr 28, 2024

Concept Incongruence: An Exploration of Time and Death in Role Playing

Consider this prompt "Draw a unicorn with two horns". Should large language models (LLMs) recognize that a unicorn has only one horn by definition and ask users for clarifications, or proceed to generate something anyway? We introduce concept incongruence to capture such phenomena where concept boundaries clash with each other, either in user prompts or in model representations, often leading to under-specified or mis-specified behaviors. In this work, we take the first step towards defining and analyzing model behavior under concept incongruence. Focusing on temporal boundaries in the Role-Play setting, we propose three behavioral metrics--abstention rate, conditional accuracy, and answer rate--to quantify model behavior under incongruence due to the role's death. We show that models fail to abstain after death and suffer from an accuracy drop compared to the Non-Role-Play setting. Through probing experiments, we identify two main causes: (i) unreliable encoding of the "death" state across different years, leading to unsatisfactory abstention behavior, and (ii) role playing causes shifts in the model's temporal representations, resulting in accuracy drops. We leverage these insights to improve consistency in the model's abstention and answer behaviors. Our findings suggest that concept incongruence leads to unexpected model behaviors and point to future directions on improving model behavior under concept incongruence.

  • 4 authors
·
May 20, 2025

PsyCoT: Psychological Questionnaire as Powerful Chain-of-Thought for Personality Detection

Recent advances in large language models (LLMs), such as ChatGPT, have showcased remarkable zero-shot performance across various NLP tasks. However, the potential of LLMs in personality detection, which involves identifying an individual's personality from their written texts, remains largely unexplored. Drawing inspiration from Psychological Questionnaires, which are carefully designed by psychologists to evaluate individual personality traits through a series of targeted items, we argue that these items can be regarded as a collection of well-structured chain-of-thought (CoT) processes. By incorporating these processes, LLMs can enhance their capabilities to make more reasonable inferences on personality from textual input. In light of this, we propose a novel personality detection method, called PsyCoT, which mimics the way individuals complete psychological questionnaires in a multi-turn dialogue manner. In particular, we employ a LLM as an AI assistant with a specialization in text analysis. We prompt the assistant to rate individual items at each turn and leverage the historical rating results to derive a conclusive personality preference. Our experiments demonstrate that PsyCoT significantly improves the performance and robustness of GPT-3.5 in personality detection, achieving an average F1 score improvement of 4.23/10.63 points on two benchmark datasets compared to the standard prompting method. Our code is available at https://github.com/TaoYang225/PsyCoT.

  • 7 authors
·
Oct 31, 2023

Explaining Large Language Models Decisions Using Shapley Values

The emergence of large language models (LLMs) has opened up exciting possibilities for simulating human behavior and cognitive processes, with potential applications in various domains, including marketing research and consumer behavior analysis. However, the validity of utilizing LLMs as stand-ins for human subjects remains uncertain due to glaring divergences that suggest fundamentally different underlying processes at play and the sensitivity of LLM responses to prompt variations. This paper presents a novel approach based on Shapley values from cooperative game theory to interpret LLM behavior and quantify the relative contribution of each prompt component to the model's output. Through two applications - a discrete choice experiment and an investigation of cognitive biases - we demonstrate how the Shapley value method can uncover what we term "token noise" effects, a phenomenon where LLM decisions are disproportionately influenced by tokens providing minimal informative content. This phenomenon raises concerns about the robustness and generalizability of insights obtained from LLMs in the context of human behavior simulation. Our model-agnostic approach extends its utility to proprietary LLMs, providing a valuable tool for practitioners and researchers to strategically optimize prompts and mitigate apparent cognitive biases. Our findings underscore the need for a more nuanced understanding of the factors driving LLM responses before relying on them as substitutes for human subjects in survey settings. We emphasize the importance of researchers reporting results conditioned on specific prompt templates and exercising caution when drawing parallels between human behavior and LLMs.

  • 1 authors
·
Mar 29, 2024

From Skepticism to Acceptance: Simulating the Attitude Dynamics Toward Fake News

In the digital era, the rapid propagation of fake news and rumors via social networks brings notable societal challenges and impacts public opinion regulation. Traditional fake news modeling typically forecasts the general popularity trends of different groups or numerically represents opinions shift. However, these methods often oversimplify real-world complexities and overlook the rich semantic information of news text. The advent of large language models (LLMs) provides the possibility of modeling subtle dynamics of opinion. Consequently, in this work, we introduce a Fake news Propagation Simulation framework (FPS) based on LLM, which studies the trends and control of fake news propagation in detail. Specifically, each agent in the simulation represents an individual with a distinct personality. They are equipped with both short-term and long-term memory, as well as a reflective mechanism to mimic human-like thinking. Every day, they engage in random opinion exchanges, reflect on their thinking, and update their opinions. Our simulation results uncover patterns in fake news propagation related to topic relevance, and individual traits, aligning with real-world observations. Additionally, we evaluate various intervention strategies and demonstrate that early and appropriately frequent interventions strike a balance between governance cost and effectiveness, offering valuable insights for practical applications. Our study underscores the significant utility and potential of LLMs in combating fake news.

  • 6 authors
·
Mar 14, 2024

CLASH: Evaluating Language Models on Judging High-Stakes Dilemmas from Multiple Perspectives

Navigating high-stakes dilemmas involving conflicting values is challenging even for humans, let alone for AI. Yet prior work in evaluating the reasoning capabilities of large language models (LLMs) in such situations has been limited to everyday scenarios. To close this gap, this work first introduces CLASH (Character perspective-based LLM Assessments in Situations with High-stakes), a meticulously curated dataset consisting of 345 high-impact dilemmas along with 3,795 individual perspectives of diverse values. In particular, we design CLASH in a way to support the study of critical aspects of value-based decision-making processes which are missing from prior work, including understanding decision ambivalence and psychological discomfort as well as capturing the temporal shifts of values in characters' perspectives. By benchmarking 10 open and closed frontier models, we uncover several key findings. (1) Even the strongest models, such as GPT-4o and Claude-Sonnet, achieve less than 50% accuracy in identifying situations where the decision should be ambivalent, while they perform significantly better in clear-cut scenarios. (2) While LLMs reasonably predict psychological discomfort as marked by human, they inadequately comprehend perspectives involving value shifts, indicating a need for LLMs to reason over complex values. (3) Our experiments also reveal a significant correlation between LLMs' value preferences and their steerability towards a given value. (4) Finally, LLMs exhibit greater steerability when engaged in value reasoning from a third-party perspective, compared to a first-person setup, though certain value pairs benefit uniquely from the first-person framing.

  • 4 authors
·
Apr 14, 2025 2

Language Models (Mostly) Know What They Know

We study whether language models can evaluate the validity of their own claims and predict which questions they will be able to answer correctly. We first show that larger models are well-calibrated on diverse multiple choice and true/false questions when they are provided in the right format. Thus we can approach self-evaluation on open-ended sampling tasks by asking models to first propose answers, and then to evaluate the probability "P(True)" that their answers are correct. We find encouraging performance, calibration, and scaling for P(True) on a diverse array of tasks. Performance at self-evaluation further improves when we allow models to consider many of their own samples before predicting the validity of one specific possibility. Next, we investigate whether models can be trained to predict "P(IK)", the probability that "I know" the answer to a question, without reference to any particular proposed answer. Models perform well at predicting P(IK) and partially generalize across tasks, though they struggle with calibration of P(IK) on new tasks. The predicted P(IK) probabilities also increase appropriately in the presence of relevant source materials in the context, and in the presence of hints towards the solution of mathematical word problems. We hope these observations lay the groundwork for training more honest models, and for investigating how honesty generalizes to cases where models are trained on objectives other than the imitation of human writing.

  • 36 authors
·
Jul 11, 2022

Can LLM be a Personalized Judge?

Ensuring that large language models (LLMs) reflect diverse user values and preferences is crucial as their user bases expand globally. It is therefore encouraging to see the growing interest in LLM personalization within the research community. However, current works often rely on the LLM-as-a-Judge approach for evaluation without thoroughly examining its validity. In this paper, we investigate the reliability of LLM-as-a-Personalized-Judge, asking LLMs to judge user preferences based on personas. Our findings suggest that directly applying LLM-as-a-Personalized-Judge is less reliable than previously assumed, showing low and inconsistent agreement with human ground truth. The personas typically used are often overly simplistic, resulting in low predictive power. To address these issues, we introduce verbal uncertainty estimation into the LLM-as-a-Personalized-Judge pipeline, allowing the model to express low confidence on uncertain judgments. This adjustment leads to much higher agreement (above 80%) on high-certainty samples for binary tasks. Through human evaluation, we find that the LLM-as-a-Personalized-Judge achieves comparable performance to third-party humans evaluation and even surpasses human performance on high-certainty samples. Our work indicates that certainty-enhanced LLM-as-a-Personalized-Judge offers a promising direction for developing more reliable and scalable methods for evaluating LLM personalization.

  • 3 authors
·
Jun 17, 2024