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id
int64
1
20
category
stringclasses
4 values
check
stringlengths
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52
why_it_matters
stringlengths
35
102
how_to_verify
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priority
stringclasses
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effort
stringclasses
3 values
1
Entity and identity
Organization or LocalBusiness schema on the homepage
Gives search engines and AI systems a machine-readable definition of the business
Run the homepage through Google's Rich Results Test or Schema Markup Validator
High
Low
2
Entity and identity
sameAs links to all official profiles in schema
Connects the website to the same entity on LinkedIn Google Business Profile Crunchbase and directories
Check the sameAs array in the homepage JSON-LD
High
Low
3
Entity and identity
Identical name address and phone everywhere
Inconsistent details make it harder to confirm which business is being described
Compare the website footer with Google Business Profile Bing Places and top directories
High
Medium
4
Entity and identity
Clear About page
AI answers often summarise who a company is from its About page
Read the About page and confirm it states who what where since when and who runs it
Medium
Low
5
Entity and identity
Author or founder bios with credentials
Named experts with verifiable profiles support trust and expertise signals
Check that articles and key pages name an author linked to a bio and LinkedIn
Medium
Low
6
Content
Answer-first service pages
AI systems extract short direct answers more easily than long introductions
Check that each service page states the offer audience location and price range in the first two sentences
High
Medium
7
Content
FAQ sections that match real customer questions
Mirrors how people phrase questions to AI assistants
Compare FAQs with real sales and support questions and check FAQPage schema where appropriate
High
Medium
8
Content
Specific facts numbers and examples
Concrete statements are easier to quote and attribute than vague claims
Look for prices or ranges timelines results and named case studies on key pages
Medium
Medium
9
Content
Comparison and best-of style pages
Many AI prompts ask for comparisons or recommendations
Check for honest comparison pages covering options tools or approaches in your field
Medium
High
10
Content
Visible last-updated dates
Signals that information is current
Check that key pages and articles show a recent updated date
Low
Low
11
Technical
AI and search crawlers are not blocked
Blocked crawlers cannot read the content that answers are built from
Review robots.txt for rules affecting crawlers such as OAI-SearchBot PerplexityBot Bingbot and Googlebot
High
Low
12
Technical
Indexed in Bing as well as Google
Several AI assistants use Bing results for live web answers
Verify the site in Bing Webmaster Tools and check indexed page count
High
Low
13
Technical
Key content rendered in HTML
Some crawlers do not execute JavaScript reliably
View the page source or disable JavaScript and confirm text prices and FAQs are present
Medium
Medium
14
Technical
XML sitemap plus IndexNow or fast re-indexing
Helps new and updated pages get discovered quickly
Check sitemap submission in Google Search Console and Bing Webmaster Tools
Medium
Low
15
Technical
llms.txt file (optional)
An emerging optional convention for summarising a site for AI tools with unproven impact
Check whether /llms.txt exists and accurately summarises key pages
Low
Low
16
Off-site signals
Reviews on trusted third-party platforms
Independent reviews are a common source for recommendation answers
Check recent review count and quality on Google Clutch G2 Trustpilot or industry sites
High
High
17
Off-site signals
Mentions in trusted articles and lists
Editorial mentions are frequently used as sources by AI search
Search the brand name in news articles and best-of lists for your category
High
High
18
Off-site signals
Helpful presence on Reddit Quora and communities
AI assistants often cite community discussions
Search the brand and category on Reddit and Quora and review the answers there
Medium
Medium
19
Off-site signals
Consistent business listings and directories
Reinforces location category and contact details across sources
Audit Google Business Profile Bing Places Apple Business Connect and key directories
Medium
Medium
20
Off-site signals
Original data tools or datasets
Original resources earn references and links from others
List free tools surveys or datasets you publish and where they are referenced
Low
High

GEO Checklist for AI Search

A practical 20-point checklist for GEO (generative engine optimization): the work that makes a business easy for ChatGPT, Perplexity, Gemini and Google AI Overviews to find, understand and cite. Each check explains why it matters, how to verify it, its priority and the effort involved.

Curated by 313 Automations, an AI automation, web and SEO/GEO agency in Lahore, Pakistan (founded 2018).

Use it interactively in the free GEO Readiness Checklist Space.

Columns

Column Description
id Row number
category Entity and identity, Content, Technical or Off-site signals
check What should be true for the website
why_it_matters Why the check helps AI search visibility
how_to_verify A concrete way to confirm it
priority High, Medium or Low
effort Typical effort: High, Medium or Low

Intended use

  • Auditing a website for AI search readiness
  • Planning SEO and GEO work by priority and effort
  • Training and workshops on generative engine optimization

Limitations

The checklist reflects widely used SEO and GEO practice as of 2026. No single item guarantees that an AI system will cite a website; assistants use different sources, crawlers and ranking methods, and these change over time. Crawler names in the robots.txt check are examples, not a complete list.

Related

Citation

313 Automations (2026). GEO Checklist for AI Search. Hugging Face. https://huggingface.co/datasets/313Automations/geo-checklist-ai-search
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