id int64 1 20 | category stringclasses 4
values | check stringlengths 16 52 | why_it_matters stringlengths 35 102 | how_to_verify stringlengths 46 106 | priority stringclasses 3
values | effort stringclasses 3
values |
|---|---|---|---|---|---|---|
1 | Entity and identity | Organization or LocalBusiness schema on the homepage | Gives search engines and AI systems a machine-readable definition of the business | Run the homepage through Google's Rich Results Test or Schema Markup Validator | High | Low |
2 | Entity and identity | sameAs links to all official profiles in schema | Connects the website to the same entity on LinkedIn Google Business Profile Crunchbase and directories | Check the sameAs array in the homepage JSON-LD | High | Low |
3 | Entity and identity | Identical name address and phone everywhere | Inconsistent details make it harder to confirm which business is being described | Compare the website footer with Google Business Profile Bing Places and top directories | High | Medium |
4 | Entity and identity | Clear About page | AI answers often summarise who a company is from its About page | Read the About page and confirm it states who what where since when and who runs it | Medium | Low |
5 | Entity and identity | Author or founder bios with credentials | Named experts with verifiable profiles support trust and expertise signals | Check that articles and key pages name an author linked to a bio and LinkedIn | Medium | Low |
6 | Content | Answer-first service pages | AI systems extract short direct answers more easily than long introductions | Check that each service page states the offer audience location and price range in the first two sentences | High | Medium |
7 | Content | FAQ sections that match real customer questions | Mirrors how people phrase questions to AI assistants | Compare FAQs with real sales and support questions and check FAQPage schema where appropriate | High | Medium |
8 | Content | Specific facts numbers and examples | Concrete statements are easier to quote and attribute than vague claims | Look for prices or ranges timelines results and named case studies on key pages | Medium | Medium |
9 | Content | Comparison and best-of style pages | Many AI prompts ask for comparisons or recommendations | Check for honest comparison pages covering options tools or approaches in your field | Medium | High |
10 | Content | Visible last-updated dates | Signals that information is current | Check that key pages and articles show a recent updated date | Low | Low |
11 | Technical | AI and search crawlers are not blocked | Blocked crawlers cannot read the content that answers are built from | Review robots.txt for rules affecting crawlers such as OAI-SearchBot PerplexityBot Bingbot and Googlebot | High | Low |
12 | Technical | Indexed in Bing as well as Google | Several AI assistants use Bing results for live web answers | Verify the site in Bing Webmaster Tools and check indexed page count | High | Low |
13 | Technical | Key content rendered in HTML | Some crawlers do not execute JavaScript reliably | View the page source or disable JavaScript and confirm text prices and FAQs are present | Medium | Medium |
14 | Technical | XML sitemap plus IndexNow or fast re-indexing | Helps new and updated pages get discovered quickly | Check sitemap submission in Google Search Console and Bing Webmaster Tools | Medium | Low |
15 | Technical | llms.txt file (optional) | An emerging optional convention for summarising a site for AI tools with unproven impact | Check whether /llms.txt exists and accurately summarises key pages | Low | Low |
16 | Off-site signals | Reviews on trusted third-party platforms | Independent reviews are a common source for recommendation answers | Check recent review count and quality on Google Clutch G2 Trustpilot or industry sites | High | High |
17 | Off-site signals | Mentions in trusted articles and lists | Editorial mentions are frequently used as sources by AI search | Search the brand name in news articles and best-of lists for your category | High | High |
18 | Off-site signals | Helpful presence on Reddit Quora and communities | AI assistants often cite community discussions | Search the brand and category on Reddit and Quora and review the answers there | Medium | Medium |
19 | Off-site signals | Consistent business listings and directories | Reinforces location category and contact details across sources | Audit Google Business Profile Bing Places Apple Business Connect and key directories | Medium | Medium |
20 | Off-site signals | Original data tools or datasets | Original resources earn references and links from others | List free tools surveys or datasets you publish and where they are referenced | Low | High |
GEO Checklist for AI Search
A practical 20-point checklist for GEO (generative engine optimization): the work that makes a business easy for ChatGPT, Perplexity, Gemini and Google AI Overviews to find, understand and cite. Each check explains why it matters, how to verify it, its priority and the effort involved.
Curated by 313 Automations, an AI automation, web and SEO/GEO agency in Lahore, Pakistan (founded 2018).
Use it interactively in the free GEO Readiness Checklist Space.
Columns
| Column | Description |
|---|---|
id |
Row number |
category |
Entity and identity, Content, Technical or Off-site signals |
check |
What should be true for the website |
why_it_matters |
Why the check helps AI search visibility |
how_to_verify |
A concrete way to confirm it |
priority |
High, Medium or Low |
effort |
Typical effort: High, Medium or Low |
Intended use
- Auditing a website for AI search readiness
- Planning SEO and GEO work by priority and effort
- Training and workshops on generative engine optimization
Limitations
The checklist reflects widely used SEO and GEO practice as of 2026. No single item guarantees that an AI system will cite a website; assistants use different sources, crawlers and ranking methods, and these change over time. Crawler names in the robots.txt check are examples, not a complete list.
Related
- 313Automations/awesome-geo on GitHub: a curated list of primary sources on GEO and AI search
- SMB AI Automation Use Cases
- 313 Automations on Hugging Face
Citation
313 Automations (2026). GEO Checklist for AI Search. Hugging Face. https://huggingface.co/datasets/313Automations/geo-checklist-ai-search
- Downloads last month
- 56