customer_id
stringlengths
10
10
segment
stringclasses
5 values
avg_order_value_ngn
float64
1k
5M
purchase_frequency
stringclasses
4 values
total_orders
int64
1
100
total_spend_ngn
float64
1k
5M
last_purchase_days_ago
int64
1
365
churn_risk
stringclasses
3 values
lifetime_value_ngn
float64
10k
5M
preferred_category
stringclasses
10 values
seasonal_buyer
bool
2 classes
CUST861944
mid_tier
132,276.86
medium
60
81,812.1
198
high
2,041,786.55
Electronics
true
CUST274672
mid_tier
86,511.71
medium
39
150,005.42
156
low
4,686,952.74
Health
true
CUST747499
mid_tier
142,486.71
medium
54
69,688.01
247
medium
4,842,967.15
Fashion
false
CUST495135
high_value
255,176.22
medium
67
282,373.82
133
low
2,739,820.67
Automotive
false
CUST351851
high_value
345,767.53
medium
65
239,605.53
177
medium
1,284,692.26
Baby & Kids
false
CUST488203
mid_tier
87,261.65
medium
63
141,361.21
148
low
2,556,756.08
Home & Living
false
CUST240738
budget
10,348.01
low
52
12,324.6
31
low
1,120,519.42
Automotive
false
CUST210517
premium
3,011,011.86
high
65
1,002,581.08
266
low
3,892,949.25
Books & Media
false
CUST330671
budget
43,964.13
low
91
13,315.35
196
medium
2,467,653.69
Fashion
false
CUST220638
high_value
487,223.92
medium
38
324,189.14
279
medium
1,691,294.26
Sports & Outdoors
false
CUST854514
high_value
442,186.28
medium
46
377,336.87
243
low
2,111,876.26
Sports & Outdoors
false
CUST340468
mid_tier
185,475.06
medium
21
179,931.55
170
low
2,268,570.07
Health
false
CUST269958
occasional
8,109.72
very_low
48
9,770.46
306
medium
3,460,789.74
Sports & Outdoors
false
CUST938220
mid_tier
157,540.03
medium
12
139,876.31
26
medium
2,492,721.12
Books & Media
false
CUST285560
mid_tier
98,241.74
medium
6
93,784.7
249
low
1,102,595.16
Sports & Outdoors
false
CUST118824
premium
3,108,170.31
high
41
2,678,160.72
107
low
4,498,643.22
Electronics
false
CUST782284
mid_tier
174,596.14
medium
89
88,867.55
49
low
4,183,309.94
Sports & Outdoors
true
CUST435025
mid_tier
92,151.52
medium
58
89,269.08
168
low
134,077.8
Groceries
true
CUST434326
premium
1,618,233.56
high
50
1,434,516.1
342
medium
2,629,633.69
Electronics
true
CUST916588
budget
44,828.61
low
90
25,257.32
303
medium
4,822,504.23
Automotive
false
CUST176483
occasional
7,562.44
very_low
23
5,292.62
174
medium
3,574,220.19
Electronics
false
CUST947388
occasional
9,472.96
very_low
22
2,979.55
333
low
2,810,696.66
Fashion
true
CUST157057
premium
3,706,220.11
high
9
2,920,496.57
208
low
4,228,557.69
Fashion
false
CUST228542
mid_tier
138,599.88
medium
73
156,981.02
271
low
3,939,088.8
Health
true
CUST928567
mid_tier
154,986.35
medium
82
169,656.28
287
low
467,741.06
Fashion
true
CUST181518
budget
33,138.74
low
5
33,393.63
314
medium
959,642.14
Groceries
false
CUST421686
mid_tier
124,355.43
medium
67
69,010.05
66
medium
4,698,801.37
Fashion
false
CUST975578
mid_tier
179,729.63
medium
98
191,304.04
278
low
2,112,570.46
Automotive
false
CUST685493
high_value
454,129.29
medium
73
259,329.22
84
high
345,782.36
Fashion
true
CUST693956
mid_tier
198,192.08
medium
26
110,815.31
154
high
728,516.07
Beauty & Personal Care
false
CUST452681
occasional
9,720.34
very_low
54
2,741.49
264
medium
2,886,408.81
Home & Living
true
CUST386139
high_value
330,403.26
medium
83
385,634.84
280
low
4,714,532.78
Books & Media
true
CUST470025
premium
597,596.89
high
91
3,704,152.32
17
low
3,719,170.88
Home & Living
true
CUST404850
mid_tier
174,247.11
medium
42
168,054.69
107
low
3,894,660.13
Sports & Outdoors
false
CUST938243
mid_tier
182,256.13
medium
95
110,830.35
180
medium
2,520,587.97
Books & Media
false
CUST293005
high_value
494,644.93
medium
39
264,711.95
235
low
2,885,677.44
Home & Living
true
CUST126010
mid_tier
53,213.24
medium
12
83,403.8
360
low
3,278,031.75
Electronics
false
CUST414453
mid_tier
149,381.92
medium
34
135,867.22
322
low
2,061,993.05
Health
true
CUST928060
mid_tier
183,986.29
medium
92
110,524.64
240
high
3,284,448.79
Baby & Kids
false
CUST589138
budget
21,956.99
low
20
26,980
153
low
3,475,169.64
Home & Living
true
CUST984928
high_value
458,133.22
medium
99
498,351.76
145
low
3,260,335.71
Books & Media
false
CUST338280
premium
3,518,261.19
high
56
1,044,264.8
283
medium
4,646,786.01
Groceries
false
CUST359547
mid_tier
184,111.38
medium
91
101,009.28
71
low
15,372.19
Baby & Kids
true
CUST709103
premium
2,185,750.97
high
89
3,229,279.22
36
low
1,055,051.56
Home & Living
false
CUST647364
budget
38,875.51
low
6
20,703.83
82
low
4,303,470.7
Baby & Kids
true
CUST794343
mid_tier
118,749.17
medium
31
129,347.61
5
medium
3,628,793.21
Health
false
CUST419858
budget
29,305.39
low
95
47,840.74
255
low
1,836,868.06
Baby & Kids
false
CUST426872
high_value
285,512.41
medium
4
200,637.78
228
low
3,277,688.39
Health
false
CUST224800
high_value
381,971.96
medium
64
253,465.42
331
low
538,715.87
Health
false
CUST762925
mid_tier
175,491.79
medium
14
62,144.17
34
low
785,426.52
Baby & Kids
true
CUST171548
budget
26,880.99
low
26
47,569.23
35
low
1,416,836.89
Groceries
false
CUST616034
budget
36,410.48
low
79
28,908.83
137
low
2,915,755.96
Baby & Kids
false
CUST455159
budget
17,150.62
low
58
17,139.17
110
medium
3,191,136.89
Fashion
true
CUST400470
mid_tier
87,634.16
medium
64
168,538.33
36
high
174,193.07
Automotive
false
CUST337214
mid_tier
123,060.78
medium
80
109,757.06
44
low
1,069,790.65
Fashion
true
CUST722792
mid_tier
89,978.04
medium
21
143,333.49
78
low
1,167,901.64
Automotive
false
CUST230430
high_value
219,448.37
medium
24
251,919.31
140
low
1,837,476.76
Books & Media
false
CUST606009
mid_tier
132,937.88
medium
34
181,136.33
9
low
586,764.89
Automotive
true
CUST798849
high_value
312,617.07
medium
9
497,319.43
103
low
4,622,012.35
Electronics
false
CUST564207
budget
41,308.65
low
66
48,865.81
92
medium
4,308,689.28
Electronics
true
CUST575364
budget
23,563.7
low
4
37,802.61
158
low
3,883,874.57
Books & Media
true
CUST595433
premium
1,092,390.02
high
90
1,551,660.77
251
low
1,014,730.32
Fashion
false
CUST315705
budget
40,325.61
low
11
36,600.58
92
low
4,086,513.28
Groceries
false
CUST651875
budget
18,877.47
low
93
20,596.48
62
medium
1,965,494.66
Electronics
true
CUST823500
mid_tier
125,202.97
medium
22
75,693.24
97
low
1,428,447.59
Groceries
true
CUST515100
budget
41,754.58
low
31
16,470.98
48
low
3,566,396.84
Beauty & Personal Care
false
CUST149175
mid_tier
179,344.73
medium
20
83,463.44
102
low
2,492,486.82
Beauty & Personal Care
true
CUST563377
high_value
303,837.07
medium
75
476,601.68
83
low
3,869,082.06
Groceries
false
CUST405895
mid_tier
67,022.56
medium
14
108,649.02
106
low
1,255,830.04
Groceries
true
CUST962091
high_value
374,238.73
medium
52
456,323.24
333
low
979,688.26
Electronics
false
CUST177704
mid_tier
120,114.16
medium
84
74,264.09
308
low
4,068,775.3
Automotive
true
CUST488731
budget
26,203.09
low
12
44,831.49
136
low
4,396,869.17
Electronics
true
CUST448838
high_value
468,653.29
medium
32
363,740.22
45
medium
2,286,509.63
Books & Media
false
CUST972125
budget
46,453.2
low
3
25,647.59
158
low
4,815,385.28
Home & Living
true
CUST597055
mid_tier
57,105.15
medium
99
149,130.2
126
medium
2,029,345.34
Beauty & Personal Care
false
CUST992144
mid_tier
156,878.12
medium
15
186,763.38
354
low
2,752,157.03
Home & Living
true
CUST710120
budget
30,918.28
low
48
28,947.03
222
medium
4,544,340.71
Health
false
CUST869015
premium
3,116,041.84
high
7
4,093,895
56
medium
906,812.24
Books & Media
true
CUST588615
premium
1,014,368.22
high
6
4,044,897.17
336
low
2,835,254.87
Books & Media
false
CUST984253
mid_tier
100,274.18
medium
81
100,728.71
223
high
4,126,235.67
Automotive
false
CUST578913
budget
25,158.39
low
34
18,821.19
62
low
4,182,857.28
Automotive
false
CUST738895
occasional
3,585.53
very_low
60
1,480.74
45
low
298,510.98
Electronics
false
CUST665824
mid_tier
117,362.82
medium
86
138,834.91
102
low
558,336.07
Baby & Kids
false
CUST439555
mid_tier
136,562.23
medium
65
176,989.8
179
low
2,844,184.85
Electronics
false
CUST537596
high_value
363,684
medium
23
347,114.74
152
medium
950,999.45
Electronics
false
CUST734274
mid_tier
115,311.87
medium
88
126,475.5
304
low
298,045.63
Beauty & Personal Care
false
CUST312715
high_value
463,452.09
medium
37
201,233.17
242
low
3,412,693.06
Health
false
CUST916893
mid_tier
79,581.85
medium
75
182,707.19
320
low
1,334,619.63
Fashion
false
CUST919572
premium
1,838,963.86
high
7
2,136,071.78
349
high
2,338,812.36
Fashion
false
CUST192319
budget
39,979.73
low
100
22,195.58
346
low
3,648,771.52
Books & Media
false
CUST943462
high_value
250,522.15
medium
55
480,164.87
215
medium
2,875,391.56
Sports & Outdoors
true
CUST111419
premium
3,985,641.43
high
61
4,030,978.84
275
medium
1,625,009.09
Groceries
false
CUST571673
budget
37,264.94
low
83
45,611.27
17
medium
887,382.05
Electronics
true
CUST825278
occasional
7,200.5
very_low
45
8,415.62
108
medium
4,375,879.29
Home & Living
true
CUST205620
high_value
232,735.69
medium
91
373,369.89
343
low
3,218,609.16
Electronics
false
CUST500538
premium
3,292,179.94
high
27
1,811,689.33
210
low
4,979,095.28
Fashion
false
CUST728315
budget
36,174.27
low
59
44,494.94
124
medium
1,993,430.15
Health
false
CUST192571
mid_tier
62,238.85
medium
76
164,508.89
202
low
2,751,106.06
Home & Living
false
CUST840699
budget
43,946.73
low
43
28,115.51
155
low
3,921,317.2
Groceries
false
CUST773394
mid_tier
110,057.49
medium
85
151,987.11
182
low
831,506.11
Groceries
false